Among alternative hip-hop heads, MF DOOM is basically a household name. Though the rapper and producer has been relatively quiet for years, most fans still eagerly anticipate new material from the vaudeville villain no matter how rare. Apart from a handful of features, DOOM’s last release of substance was his production work on NehruvianDoom alongside young rapper Bishop Nehru… Don’t get too excited however, as mF deM is a bit of a tease in these regards. All DOOM instrumentation on this release has been heard before.
Don’t let that discourage you though as this project also has an emcee delivering brand new bars. This of course is Minnesota native and Rhymesayers Entertainment signee, deM atlaS. DeM draws influence from a wide variety of musical artists, and really has the potential to create a unique sound. He’s young, but he’s already got a vocal presence on the mic that can’t be matched by some veterans.
So what happens when pairing him with production, albeit previously released, by a hip-hop legend? You get a release with some really lovely highs.
deM atlas seems to be at his best on this tape when utilizing his singing voice. There’s something about deM that feels similar to Camu Tao’s later works at times. On tracks like “Grbge Trsh” he’s energetic, expressive, and stays engaging by conveying emotion excellently. There are many moments on mF deM that are in line with this stylistically. “Nervosa” and “Its Over, Im Dead” being two of the key high points. Even when not singing deM maintained his vocal presence over the majority of this release. When he’s on his game, he’s an absolute pleasure to listen to and super unique.
Unfortunately consistency seemed to be an issue.
Tracks fell flat during moments when deM slipped back into a more conventional delivery; moreover, there were times where he felt quite derivative of other Minnesota based rappers. These songs are still quite listenable, but the stood out as a step below some of the other material being offered up over the course of the album.
To put it in the most cliche way possible, the production is what it is. There’s not really much more to say about these instrumentals that hasn’t already been said, since they’ve been available since the beginning of time itself. Some are fantastic, some are fairly repetitive; basically there’s nothing out of the ordinary for DOOM production.
deM’s voice worked quite well on most of the beats, but it definitely felt as if he was forced to carry the album due to the instrumentation being fairly played out. As a full listen, this album will feel much more fresh if you’re not familiar with MF DOOM’s production catalogue.
Perhaps deM atlaS didn’t “find himself” on this project, but he did a good job of creating songs that are pleasant listens. His potential definitely shows, and deM seems like an artist to watch going forward. Don’t let the score at the top of the page put you off of listening, either. It seems like the kind of album that will have a decent amount of replay value, even if not the most consistent.