Not long ago, we were approached by an artist with an album – a regular occurrence as a music blog. Something was different this time though…the music had a different feel to it. It was genuine, unique, and encapsulated the alternative hip-hop vibe without derivation. After a few weeks (or a month, sorry Shawn) of sitting on the album, it became apparent that a review simply would not be enough. When an up and coming musician drops something as fully realized as Until the Darkness Comes, the most important things that can be said will only come from the artist in question. That’s why we’re here today. To discuss a project, among other things, with an emcee following their own vibe and nobody else’s.
Ladies and gentlemen, S. Reidy:
EN: First and foremost, I’d like to invite you to introduce yourself a little bit. A bit of a self-bio for readers who might be unaware of you as a person. Who is S. Reidy?
S. Reidy: S. Reidy is a rapper from Norman, Oklahoma. He likes to blend hip hop, emo, and indie music, and has opened up for acts like The Palmer Squares, Milo, Open Mike Eagle, and even bands like Walter Etc. He’s also remarkably handsome and has held hands with females on many occasions.
EN: Before we jump into discussing your album, I did want to ask something about coming from Oklahoma. It’s not a state really known for its hip-hop scene. When you were growing up and being exposed to music, what sort of rap was it that you were hearing most predominantly?
S. Reidy: When I was in 7th grade that’s when Soulja Boy was popping off, and man I hated it. I was way more into My Chemical Romance and Senses Fail and stuff like that. But around 10th grade Lil Wayne dropped the song 6 foot 7, and that was the game changer [laughs]. That song was so full of jokes, and personality. Subconsciously I think when I started discovering that, I was destined to become a hip hop artist.
But you know, to answer the question, I was just exposed to all the really popular music. Some dumb study was made recently saying “Rap just took over Rock as the most popular music”, but I honestly feel like it’s been that way for almost 10 years. Especially when that’s what a 16 year old boy from Oklahoma was most exposed to.
EN: You were exposed to popular rap, but do you feel like the other genres you were into really helped shape your sound too? You mentioned My Chemical Romance and Senses Fail, and I know guys like Open Mike Eagle consider their outside influences (They Might Be Giants in his case) to be like, equally as important as the rap they grew up on.
S. Reidy: Oh yeah, absolutely. You can definitely hear a similar brand of white kid angst in my music as those bands [laughs]; however, my sound was really shaped by other genres I listened to once I graduated high school and started listening to more wordy and nerdy artists like Neutral Milk Hotel, Sufjan Stevens, Walter Etc., and stuff like that. Oh, and definitely Pedro the Lion too.
EN: With that in mind, do you feel like coming from somewhere without an established hip-hop sound gives you a bit more of a blank canvas when approaching your own music? Because to me it seems as if you’d be pretty removed from influences and pressures to sound a certain way to fit with the scene.
S. Reidy: It definitely was a strange advantage, but honestly I feel like I’d be making this music no matter where I came from. I’ve always been the kind of guy to do something different just for the sake of balancing out what the norm is.
EN: When I was listening to your album I noticed that – but it also felt very natural to you. Some people seem to really force trying to be “different” just for the sake of it. How important is being genuine in music to you?
S. Reidy: Its everything to me. It’s cliche, but when you take time to really mediate on who you are, and what makes you yourself, everything starts to fall in line, because at the end of it all it’s very clear that you’re the only person who can be you. I didn’t mean to turn the interview into an after school special there… but what are you gonna do [laughs]?
EN: So, when someone gets a chance to listen to Until the Darkness Comes, there’s no playing. It’s just an honest to goodness part of Shawn Reidy being put on display?
S. Reidy: Oh yes. It might not be exactly who I am as person at this very moment, but it’s all feelings, stories and emotions I’ve dealt with the past 2 years or so.
EN: Almost like reflecting on a diary?
S. Reidy: Man… I’ve never thought of it that way, but that is exactly what it is. Someone on YouTube reviewed my album and called it musical meandering, which I though was also super accurate [laughs].
EN: Did you set out with the intention of having the record be an open book about yourself, and experiences, or is that what comes naturally to you when writing lyrics?
S. Reidy: You’re nailing all of these questions right on the head [laughs]. I absolutely do, and that goes into what I was saying earlier about how if you can truly sit down and block out all the worlds expectations of you, and just be yourself, you’ll never have a problem trying to be unique.
EN: Is there a particular aspect of the album that you’re most proud of as an artist?
S. Reidy: Oh dude, by far what I’m most proud of is the distinct sound I was able to come up with on this record. All my other projects sound so scattered as far as a cohesive sound goes. This project is my first that really feels like an album.
EN: Do you feel that being hands on with all stages of the album allowed you to achieve that cohesion? Was that the reason you sought to be the driving force behind all stages of its development, from production to lyrics?
S. Reidy: Oh for sure. I recommend it to everyone. Don’t wait for other people and influences to come and change your sound up. Listen to everything, and engulf yourself in it. Find identity in the music you listen to, and don’t just listen to one or two genres. If you love music, then love music, you know? And then you don’t have to rely on a producer or another musician to help you craft a sound. At least that’s what’s worked for me [laughs].
Just also make sure you get hella opinions from your friends and family, because you don’t wanna get too inside yourself either. Find a happy medium. That’s what I’d recommend.
EN: I’m curious about what your construction process was like for this album. Did you approach creating beats with topical ideas already in mind, or did you produce first, and then figure out what would fit?
S. Reidy: Most of these songs I wrote the best first, and based it on a feeling. After the beat was done I wrote all the lyrics to the song in like 10 minutes or so just to get my rawest response I could from the track, and I would clean it up from there. I’ve been writing songs that way for awhile now.
Guess I kind of just gave away my secret recipe [laughs].
EN: Now, obviously we can’t tell people how to enjoy art – but would you encourage people to approach your album as a full listen rather than just picking and choosing songs to play?
S. Reidy: I don’t know if I would encourage people to, but if you like digging into albums there is more than enough here to really sink your teeth into. If you just wanna hear my popular songs you can do that too though [laughs]. But you’re not gonna get the most out of the album that way.
EN: Popular songs aside, what’s your top three songs off the album, and why?
S. Reidy: Woah, jeez that’s hard…I’m sure this answer would change in thirty minutes too [laughs]. For now though, I wanna say: “Galavanting” because of visceral production and the cool lyrics, “Blackout” just because I feel like it’s uplifting without being corny, and probably “Nobody Nose” because of the guitar and the sweet hook.
EN: Is there a particular lyric you’re most fond of on this record? One that maybe stands out to you as some of your best work.
S. Reidy: That’s also so remarkably hard…when I think about it long enough, I think maybe the line “bagged eyes screaming in your pillows till they drip/ Till you find one day you weren’t crazy to begin with.” I think if you had to describe the album in one line it would be that one.
EN: It’s lyrics like that which made it feel to me like you had a lot to say, particularly in the realm of mental health. We spoke about it a bit beforehand, but just how much does it mean to you to be able to speak freely and candidly about those issues?
S. Reidy: You know I was thinking the other day about how almost every song on the album is about mental health one way or another. Depression is something I had to deal with for two years a couple of years ago. As best as I can I like to open up discussions on mental health and try to help people work out whatever they’re going through, as artfully and carefully as I can.
EN: When including mental health as a topic artistically, do you feel it important to actively attempt to not sound as if you’re glamorizing the “tortured artist” mindset?
I ask because having gone through depression myself, some of the music this newer generation of artists produces can be scary. Like, depression has almost become a brand. But then I see artists like you who approach it more candidly (as mentioned), and I wonder if that’s a conscious effort.
S. Reidy: It’s not conscious as much as it is just a reflection of my reality that depression is really ugly. It’s dark, deep, and numbing, at least it was for me.
As far as acts on the other end tend to sway, I never want to be a person to tell someone how to live their life. This zeitgeist of Instagram depression, is worrisome in the sense that if I had seen more of this stuff when I was depressed, I would have felt very belittled. It’s also dangerous because when people who genuinely are depressed might find some hollow fulfillment in stepping into the more glamorous side of depression, and the lines start to blur between what’s real, and what’s the act you’re putting on.
Once again, I’m not trying to tell anyone how to deal with their depression, everyone does differently. But artist and fans need to start approaching these things with a different attitude, because we’re seeing the repercussions of not taking depression seriously right before our eyes.
EN: I think the Lil Peep death in general exposed that blurred line between reality and act, that you just mentioned. People close to him are saying he was “performing like people in the WWE,” and that it was a character. But at the same time, you would have to be suffering from something mentally to be abusing drugs and thinking it’s okay to put on a depression act. The glitz and glamour that a lot of people put behind it, I think, distracts from taking it seriously. Which is a shame because a lot of people are losing their battles with these issues. And even someone like Eyedea who was very blunt about his mental state and addiction issues ended up succumbing to it.
How do you think musicians as a collective can approach things different to help mental illness be taken more seriously?
S. Reidy: That’s a really really good question, and I don’t believe that there is one answer to it.
I think the best catch all solution you’ll find here, is to make music honest to yourself. Don’t compromise hard to digest topics for music that’s easy to listen to. And do what artists are put on this earth to do. Be vulnerable.
And as listeners we need to actively pay attention to the struggle of these artists and open up discussions on how we can put all of ourselves in a better situation.
EN: Do you think that the vulnerability could also inspire others to open up to their family and friends about issues they’re experiencing? Given that even underground musicians can be huge role models to their fan base. Especially to younger teens and kids.
S. Reidy: One can only hope man… I just do what I can to the best of my ability and hope that it’s enough. Hopefully our best really is good enough when it comes down to it.
EN: Sort of touching on something topical right now, what are your thoughts on the idea (presented by DJBooth originally) that underground hip-hop is dead due to the accessibility of artists online?
S. Reidy: [Laughs]. Oh that thing huh? You know I don’t have much of an opinion about it honestly. I think I understand what they think they were saying, but if you think there’s no difference between an artist like Drake and WIKI I think your opinions are a little misguided.
But I mean, I can’t change that writers definition of mainstream and underground. It is what it is.
EN: Do you ever worry about a music writer stumbling upon your music and misconstruing things you say? Media coverage can be big, but I imagine it could be frustrating if something was read into entirely incorrectly.
S. Reidy: That’s happened to me before in a super minor way. But honestly I’m not that worried about that kind of stuff, I know in my heart that I’m a good person and if anyone every tries to challenge that based on something I’ve said or did, I have no problem confronting that.
It’s a weird hobby folks have now, attempt to twist things any which way just to ruin someone. It’s pretty lame to be honest. It’s almost of a matter of when they’re gonna come for you rather than if. But I’m 100% prepared for that kind of thing, because once again, I know my intentions, and I never mean any form of harm on anyone or anything.
EN: So you try to be genuine not only in your music and candidness with difficult subjects (such as mental illness), but also in your approach to tour music career?
S. Reidy: I mean, I don’t see any better way of approaching it. I truly believe if you’re a good person, you have nothing to hide. And if people try to chastise you for the life you’re living, just continue being the best person you can be, and the universe always has a way of paying you back.
EN: Does it ever get intimidating opening for more established acts than yourself? I imagine it’s an amazing opportunity, but if I was in that position I would be terrified.
S. Reidy: [Laughs]. Honestly, performing is the easy part. The hard part is being backstage with these artists and acting like I don’t want to take a million pictures, ask them about all their albums, and see if they wanna do a mixtape together. I’m a music dork just as much as I am an artist, so the scary part when performing with these acts is attempting to not look like a dingus in front of my heroes…
EN: Do you ever get the opportunity to soak up any wisdom from them during the process though?
S. Reidy: I mean… I started writing this album after me and milo had an hour long conversation in my garage [laughs]. I wish I could record all the conversation I’ve had with these other artists, because when I talk to them I’m always thinking “these are the words of a person with the mindset it takes to get where they are.”
EN: Do you find that these established guys have a different outlook on things than your average indie emcee who hasn’t quite figured themselves out yet? As in, I guess I mean… Do they speak about things differently?
S. Reidy: I don’t think it’s a different outlook, I think it’s just knowledge.
What I’m learning more about the people I look up to the closer I get to them, is the fact that these are people who have made a thousands of mistakes. But mistakes don’t discourage them, and they’re super happy to make them, because all that means is that they know exactly how not to do what they’re wanting to do. The confidence in yourself to remember what it was that got you where you are. That’s the kind of wisdom I’m working towards.
EN: Say a young artist approached you tomorrow, and they were extremely frustrated with their own music due to making mistakes and not hitting the mark they’ve set for themselves – what sort of advice would you pass on to them?
S. Reidy: [Laughs]… Dude unfortunately I’m terrible at motivational speeches.
My whole thing is, do you love music? Can you not picture your life without creating? Then you don’t need motivation from me. I hate when people tell me they want to make music but they never feel inspired. Like, dude, you’re never inspired? Nothing inspires you? You need to either broaden your horizons, or just admit that music isn’t what you’re supposed to do. I know that sounds harsh [laughs], but being an artist is work, if you aren’t willing to clock in to your job, then quit. You know?
EN: Plus like…do you even think inspiration is necessary to get started in art? For me anyway, in my music production side project, there are times when I’m totally not inspired, but I can still sit any play around with things and try something new. Then when I’m feeling it emotionally, I can really sit down and apply those things. There’s something to be said for just messing around and learning too, don’t you agree?
S. Reidy: Or just listening to different guitar tones for an hour and seeing which one you like more, or trying ever single drum groove you can think of that might compliment the melody of the song. Studio time and creative space isn’t always fireworks and magic, and I think that’s a big misconception among new artists.
EN: Do you think they only see end results from their favorite artists and maybe assume that just happens, without considering all the foundations that are laid first?
S. Reidy: That’s absolutely the problem, or people are just to caught up in wanting to be rockstars that’s they don’t understand that 80% of it isn’t even fun. Not that work isn’t fun, but you have to love it.
EN: Word. I think that’s a valuable lesson that everyone making music needs to learn eventually. So, I do gotta ask, what’s next for you now that you’ve released this album? What steps do you take to keep advancing your music career?
S. Reidy: I’m gonna just keep recording music, videos, do tour, interviews, tweet Anthony Fantano 43 times a day to review my album, and do the DIY thing with it man.