At times it feels as if no independent hip-hop artist’s stock has risen as much in the past three years as milo. A protege of sorts to Busdriver and Open Mike Eagle, milo’s rise in the alternative scene was met with some speed-bumps; however, after the collapse of Hellfyre Club, he’s seemingly risen from the ashes as one of the best young emcees in rap, period. With the release of 2015’s so the flies don’t come, milo showed that he had the ability to truly reach his potential as an artist. Following this, he would slip into the shadows to work on his next project, while also sharing a couple of short releases under his highly experimental Scallops Hotel alter-ego. Two years later milo has reemerged with his latest piece of work, who told you to think??!!?!?!?!.
who told you to think??!!?!?!?! is an album with a sound entirely unique to itself. While it does clearly keep one foot in the roops of hip-hop and rap, there’s also a very clear effort on milo’s end to be his own artist. There’s an impishly playful (and sometimes coy) nature to the way milo rattles off bar after bar; moreover, it’s the type of album where the humor and poignancy is not made overwhelmingly apparent. This sort of subtlety makes who told you to think??!!?!?!?! an incredibly addictive listen. milo kept his writing as sharp as ever though, bringing a unique wit and thoughtfulness to each song. Each verse listens as if milo is beside the listener spilling everything he feels. Happiness, sadness, love, you name it.
If there’s a weak point to note on this album it’s milo’s hooks (or lack thereof), but honestly this seems like an aesthetic choice and didn’t really detract from the listening experience at all. Just don’t be surprised if a hook is a single phrased repeated for a break in the song. Fortunately it works well with his style, and his selection of live vocal effects keep things interesting.
Perhaps one of the main reasons who told you to think??!!?!?!?! is so enchanting is that it’s as complex of a listen as one wants it to be. The evolution of milo’s style has taken him to a place where his music is lyrically challenging, yet soothing and easy to consume. Compared to some of milo’s earlier works, who taught you to think is easy to vibe out to if the listener doesn’t feel like focusing too heavily on the content; however, there’s more than enough going on to feed the lyric obsessed on many subsequent listens. These seem like contradictory statements, but milo did an excellent job of balancing these aspects.
The features on who told you to think??!!?!?!?! were a lovely assortment of frequent milo collaborators. Of note are Busdriver, Elucid, and Deathbomb Arc associated Signor Benedick the Moor. Though Busdriver stole the show as far as feature go with his hyperactive energy, everyone brought their best. There’s not much else that can be said, aside from the fact that the features really added a great extra dimensions to the songs on which they appeared.
The production is absolutely fantastic. Handled by a variety of different producers easily recognizable by fans of milo and his close peers (such as DJ Nobody and Kenny Segal), who told you to think??!!?!?!?! is a close knit collection of Los Angeles beat-scene inspired glory. The blending of jazz and soulful easy listening samples boast an impressive soundtrack behind milo’s vocals. There’s also a wonderful usage of negative space on this record instrumentally. Nothing is overwhelmingly busy or dense, but at the same time it manages to be strong enough that it could stand on its own. This album hits that rare equilibrium of the artist and the production complementing and elevating each other, rather than one stealing the show all on their own.
Regardless of if you are a fan of milo currently, who told you to think??!!?!?!?! is an album worth investing some time into. He’s an excellent young artist armed with one of the most unique sounds in hip-hop currently. Between this and so the flies don’t come, it is quickly becoming apparently that he’s come into his own and realized the potential that many fans saw in his earlier releases during the Hellfyre era. If you really like the release, be sure to support the artist. milo is independent in every sense of the word, and every cent counts.
Put your money on the green horse for rap.