Apu Rambles: This Year, and the Future

by Apu

yearend

Well, it’s December 28th (well, probably not when this piece goes up). So I guess it’s the time of year to talk about shit I liked and shit I didn’t like, because I’m a person who sometimes writes for a music blog and that means everybody on earth is just dying for my input even though nobody asked.

There are a fair amount of albums this year that I liked. Tribe’s We Got It From Here…Thank You 4 Your Service is what I now consider the pinnacle of a group reuniting and going out. I obviously really liked the two albums I reviewed (Kuniva’s A History of Violence Vol. 2 and Fatt Father’s Veterans Day). I was impressed by Snoop’s Coolaid, and Aesop’s The Impossible Kid was a cool listen, as were Marv Won’s Soundtrack To Autumn, De La Soul’s …and the Anonymous Nobody, and Kendrick’s untitled umastered… I didn’t mind Royce’s Layers and T.I.’s Us Or Else: Letter To The System… And as I sit here that’s all I can think of at the moment of writing this, although I’m sure there’s great music I am either forgetting came out this year or I haven’t had the chance to listen to yet.

However, dope as those albums were, there were only two albums that came out this year that really blew my mind. Albums that I knew were something special from the first time I listened to them; where that feeling didn’t go away after two listens, or three, or ten…

Those albums were Atrocity Exhibition by Danny Brown, and Run The Jewels 3 by a duo whose name I’ve forgotten.

I think based off that little incomplete list of albums above, it’s clear that that my taste tends to be a little lot more rooted in traditional hip hop. However, it ended up being Atrocity Exhibition and RTJ3 that really stood out to me. Danny’s album in particular is so far from what I normally listen to that I was incredibly surprised at how much I liked it when I was hearing it for the first time, especially given how stubborn and set in my ways I am. It was (and I’m using someone else’s description for it, go ahead and sue me for plagiarism***) some weird industrial post-punk shit, way far away from the end of the musical spectrum that I generally find to be appealing.

Normally, I’m really, really not into industrial hip hop. It’s a little too abstract for my pea-brain to be able to comprehend. Most of the industrial hip hop that I’ve listened to contains weird sounds, and rapping that’s too… out there for me to like. It’s just my personal opinion, I don’t connect to it. So for a little bit, it sort of perplexed me as to why I loved Danny’s album so much. I mean, sure, the rapping was great, but I had never imagined that I would gravitate so much towards the production. However, I listened to it more and more, it started to click.

Danny Brown put his own spin on a typical Detroit sound. There are moments on this album that remind me very strongly of the Fat Killahz. “Dance In The Water” sounds similar to “The Fat Song.” The production on “Lost” sounds reminiscent of something you’d hear Fatt Father and/or Marv Won rap on. “Get Hi” screamed King Gordy. However, they weren’t exactly the same. The production on Atrocity Exhibition was warped beyond our dimension; it sounded like it was what Danny wanted us to think went on in his head when he was on drugs.

That didn’t matter though. It did what many other industrial rap acts that I’ve listened to don’t. It stayed hip hop. It’s a lot harder to blend two genres and stay hip hop while trying to go industrial than it is to just make the jump over into industrial. Atrocity Exhibition did its best to get as far away from typical hip hop production as it could, but it made sure to remain rooted in the genre in a way that was familiar. There are hipsters who aren’t versed at all in hip hop who may get mad and try to tell me I’m wrong and that Danny’s album was so good because he abandoned traditional hip hop, but I couldn’t disagree more. He didn’t abandon hip hop, he just blended genres together, seamlessly, without making it too on-the-nose or overt the way someone like Yelawolf does these days with his terrible outlaw country pop rap.

Danny blended genres and kept a hip hop attitude. In doing so, his album became the most creative, effectively experimental hip hop album I have ever heard and love to the degree that I do.

Then I got to thinking, and it began to make sense as to why I enjoyed Run The Jewels from the very first time I listened to them. El-P’s production generally consists of synthesized drums and distorted instruments, far from the heavy bass and knocking drums of what you’d think of when you think of New York. However, he keeps the gritty, Brooklyn vibe to it. The way the beats are done, it sounds like they’re looped in a way similar to the sampling done by a typical New York boom bap producer, even when nothing is being sampled. In fact, on some songs, particularly “Legend Has It,” “Down,” “Thieves!” and “Thursday In The Danger Room,” the production almost sounds like futuristic boom bap. It’s very unlike what I had originally expected industrial hip hop to sound like, before I started to listen to their music, because I had heard several songs that didn’t sound anything like good hip hop (or music [sorry, not sorry]) to me.

Right now, it seems like hip hop is in limbo, sonically, as far as what the next representative sound will be. I get the feeling we’re going to see the current phase of trap fall out of popular favor in the near future. There’s a lot of different sorts of experimental-sounding music coming out. I think Kendrick may have spearheaded it last year with To Pimp A Butterfly. Although the mumble/trap aspect of hip hop is sinking to new lows with irredeemable garbage being made by guys like Lil Yachty and Desiigner, there’s new climate, where it seems like people are starting to throw new ideas against the wall and seeing what sticks. I actually don’t think there’s been a time like this in hip hop since I’ve been a fan. There’s an air of artistic freedom that I think may be starting to arise with the prevalence of independent acts. Whatever it is, I think we’re going to be coming out of the mumble rap phase, at least in the next 2 or 3 years.

I want to see the next phase of hip hop be the style of industrial/alt-rap that I’ve been discussing. It seems to be catching on as time goes on and the general atmosphere of hip hop becomes more experimental. It doesn’t even need to be done to the degree that it’s done by Run The Jewels or Danny Brown on Atrocity Exhibition. Black Milk, for instance, has been becoming more and more experimental with his production with every release; the distorted keyboards, the bass, the drums, the vibe. It started on his Tronic album, and on his last album, If There’s A Hell Below, it seems like he’s heading in a very exciting direction, while still remaining firmly rooted in hip hop. I want to see more of it.

That’s not to say that I want to see artists from the 90s try to be experimental just because it’s what’s popular. I want to be clear and say that I want upcoming artists to participate in making this sort of sound. You know how it sounds sort of desperate (bordering on pathetic on occasion) when a rapper 20 years deep starts rapping on trap beats and using autotuned hooks? It’d sort of be the same kind of thing. There’s nothing wrong with staying in your lane and doing what you know, so long as your own artistry doesn’t regress or stagnate. Do things naturally. With rapper/producers it’s different, because producers have a different mindset, so guys like El-P and Black Milk who have been around for a while can get more experimental organically. But I want the industrial/experimental sound to be like how right now with trap, where it’s the sound that most new and upcoming rappers want to jump into and start their [non]careers with.

Busta Rhymes said in a Westwood interview this year something that I found really interesting. He spoke about the acts who seem to be succeeding in making quality music have something in common. They keep their feet planted in the essence of hip hop. They don’t necessarily make the hip hop of the past, but they keep the spirit and vibe of hip hop while venturing out to do their own styles of music. He says that the trap shit that even his own artists do is cool in the moment, but the really timeless, transcendent music being made by rappers is the music that remembers that it’s hip hop. I really like what he was saying, and for the most part, I agree with him wholeheartedly…but what I liked most about the interview is that Bus’ got Westwood to sit quietly without spouting some loud, unfunny nonsense for more than 3 minutes. But yeah, what he was talking about is exactly why albums like RTJ3 (and RTJ’s other two albums) and Atrocity Exhibition are so effective while being so experimental.

I tried to articulate all of this the best I can. I’m not very well-versed in industrial hip hop so I may sound like I don’t really know what I’m talking about. I hope I got my point across. In any case, I’m interested in what the future of hip hop will sound like. If it sounds anything at all like what I was describing then I’m on board.

***I’m sorry, I just wanted to look cool. Please don’t sue me.

Apu Rambles: Hip-Hop, my Replacement Girlfriend

by Apu

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Schoolwork, internet connectivity issues that prolong the time it takes to do said schoolwork, a keyboard meltdown, and other things I can use as weak excuses for my inactivity… none of which could keep me from procrastinating and listening to hip hop. Hip hop has been essentially the only part of my personality that I think is appealing in any way at all. However, believe it or not, there was once a time when I wasn’t into the genre, and hardly knew anything about it at all. Can you believe it?! Well, unluckily for you, this half-assed intro leading into a very long piece about me and hip hop is almost done. It’s story time!

Before I really got into hip hop music, I had heard a few songs, but for the most part it was more of what my parents wanted to listen to. So it was classic rock when my dad was driving and pop when my mom was driving. The only hip hop song that I really properly remember is “Gold Digger” by Kanye. I had heard it when it was on the radio once, so it must have been in mid-to-late-2005. None else really stick out in my head, but I do know I had heard some. Those that I did hear, I didn’t really think anything of. They were alright, but I didn’t like them any more than the songs that my dad would play (my mom’s taste in music is garbage). I didn’t really connect with the genre until the summer of 2006.
A friend of mine in the neighborhood who obviously later became a massive fuck-up showed me the song “When I’m Gone” by Eminem. I remember when I heard it, I thought to myself “I’ve never heard a song like this before, what the fuck is this?” It was like a movie in my head, which is something that I had never really experienced when listening to a song at that point in my life. I had never really been so drawn to the lyrics of a song before then. Of course, now, I don’t like the song very much, but back then it was something totally new.

All my life, I’ve been a loser who lives under a rock, so I didn’t know who Eminem was back then. Over the course of the next week or two (or more, who actually remembers details like that?), I was on YouTube looking for more of Em’s music. I think I had found songs like “Without Me”, “Mockingbird”, and “Lose Yourself”. I do also remember hearing “You Don’t Know”, but according to the ever-reliable Wikipedia, that came out in November of 2006, so I guess my memory is hazy on the timeline regarding that. Also, fun fact, I didn’t know he was white until after almost 2 months of listening to loose tracks, after seeing one of his music videos.

Anyways, I was pretty enraptured by the guy’s music. No artist had ever really made music that stuck with me the way his did. Later that summer, I went on vacation to see some family. When I was visiting my mom’s side of the family, I was playing Super Mario Bros. with my uncle and I started telling him about how I liked Eminem. Sometime during that week I was there, he gave me his copy of The Eminem Show, which was the only Em album he felt comfortable showing me at that age, although he still did it with a “don’t tell your mom.” I stuck it in his CD player and started listening to it. I enjoyed the holy hell out of that CD. I must have listened to it 3 times straight while my parents, grandparents, and aunts thought I was playing video games with my uncle and brother.

When listening to it, I noticed that there were other people on the songs. Using the booklet with the lyrics, I matched the voices to the names (I don’t recall the back cover having the features listed so I didn’t know that the songs would have other people on them). I liked them, but the ones who really stood out to me were D-12. I think the only reason I was able to do what many other Eminem fans can’t and actually recognize each member is because I spent so much time staring at the lyrics in the booklet. At first, I didn’t really understand why it said “featuring D-12” but then had the verses preceded with the members’ names…I guess I didn’t put together the fact that they’re a group. Anyways, I told my uncle “wow these D-12 guys are awesome, do they have music out?” Of course, he had the Devil’s Night CD. That one was one that he really wasn’t sure he wanted to let me have. I’m sure a decade later, he regrets it. Too bad.

That CD flipped everything that I thought I knew about the world on its head, then face fucked it.

That is the CD that shaped nearly everything about my attitude in the years to come, and totally warped my sense of humor.

It was that CD.

When I listened to Devil’s Night, it was the first time I had ever heard anything that even approached something that vulgar. I was a kid who was an idealist and thought everything in the world was great. Listening to that album shattered that. I was entranced by how this group of 6 guys was just spewing venom at everything they didn’t like, and at some stuff that they did like. Some people lose their innocence when a loved one dies, some lose it when they accidentally walk in on their parents having sex…I think I lost mine when I listened to this CD. With Bizarre being a member, I don’t think I could have avoided it.

So after that I listened to the rest of Em’s discography, I listened to the other D-12 album, then started looking into Shady Records. I really, really enjoyed Obie Trice once I started listening to him. Cheers is still to this day one of my favorite albums and probably the 2nd best non-Em album to be released by Shady, in my opinion (the first being Devil’s Night). I started looking into Proof’s discography too, and listened to Searching For Jerry Garcia. After hearing a couple of verses by Royce da 5’9” on Em’s music, I started looking into his music. For about a year, I was listening mainly to that little circle of 8 Detroit artists.

Obviously, when you listen to early Shady Records albums, you’re bound to hear more and more of Dr. Dre. That led me to checking out his albums. From there, I started listening to more west coast hip hop artists. I don’t really remember who I was listening to though, because I don’t really listen to many of them anymore, but I do remember that I listened to some Snoop Dogg music. That’s where I really started enjoying the G-funk style present on Doggystyle, which I actually quite recently gained a new appreciation for as being possibly the only style of hip hop from the 90s that still sounds like it could have been produced today. I hold the entirely non-unique and pretty basic, pumpkin spice latte/Ugg boot level opinion that Doggystyle is the best-produced hip hop album of all time. Dre and Daz are geniuses for that.

Of course when you listen to the west coast, you’re bound to find 2Pac’s music. I had heard and read about 2Pac, but had never really listened to. I think he was the first artist since I listened to Em who had given me the same sort of feeling as Em did. There’s nothing that I can really say about 2Pac that hasn’t been said a million times before, but he did really make music that painted incredibly vivid scenarios, and his delivery would fall on you and cave in your chest. I know that I mainly listened to All Eyez On Me and the Makaveli album, because I liked the production on those more than I did on his pre-Death Row music, probably because it was more like the production I was used to hearing. My uncle later gave me his copy of All Eyez On Me, probably sometime like 2010 when I had already been listening to the album for a while. The 7 Day Theory is actually the first CD I bought for myself…in other words, spent my parents’ money on.

It wasn’t long after that when I sort of slowed down with hip hop. I had started to hear more and more of the crunk/snap music that was dominating the game in the mid-2000s. With social media and the internet not being as popular as it is today, it was a little harder to find acts that didn’t take up all the radio play, so I can understand why the whole “hip hop is dead” thing ended up happening, when it never really died if you take a look back at some artists that were out but not being pushed the way a Lil Jon or whoever else was. I certainly felt like that. I sort of stopped looking for new artists to listen to for a good year. I thought I had tapped into everything that hip hop really had to offer. If only I could beat the living shit out of my younger self.

I forget how, but I discovered Redman, the Wu-Tang Clan, and Busta Rhymes all sometime in mid-2009. I think it was a combination of seeing Raekwon’s Only Built 4 Cuban Linx 2 and Busta’s Back On My B.S. on the iTunes store, and finally looking up who Em was talking about when he mentioned “Reggie” on “TIl I Collapse.” I saw the cover of Dare Iz A Darkside and figured it looked wacky enough to listen to (fuck you, young Apu…even though that’s still a personal top 5 album).

That album is what got me into the east coast sound. It totally changed everything that I was looking for in the music that I liked. I think the fact that it was dark, which was sort of the sound I was into at the time as a rebellion to the ignorantly happy crunk era, is what made that album click instantly with me. It was almost like Devil’s Night and The Marshall Mathers LP in the sense that it had a lot of humor on it but at the same time it had pretty dark music. It managed being funky as fuck, funny, and witty, yet dark, hazy, and gritty (BARZ!), which to this day is something that really impresses me, because I don’t think there is anyone else who can marry those two sounds the way Red did on that album.

Hearing those guys from the east got me more interested in digging into east coast hip hop. I found guys like Pharoahe Monch, Nas, Biggie, and DMX. There was something about the east sound that I started to really connect with. I think it was the rougher sound, which again, was in such stark contrast to the crunk shit turning trap (which I don’t dislike by any means at all, certainly not the way I do crunk). It was different from the polished sound of the west, where even when the music gets aggressive or dark it does so with a sort of sense of style that the east generally forgoes. I told Dustin recently that it’s almost like the musical styles match the climates; the west is warmer and has more beaches and shit, and the people are wearing summer clothes year round so the music has that sort of style, whereas the east gets a shit-ton colder so people are running around in the streets of New York wearing jeans, hoodies, jackets, and Timberland boots, which is reflected in the rugged sound. That was a massive tangent that didn’t need to be made at all, but yeah.

In 2010 I started going through a horrorcore phase. I discovered Tech N9ne through the Seepage EP, which is some of his darkest material to date. From there, I discovered Brotha Lynch Hung, and I rediscovered King Gordy. Now, until I heard Gordy’s verse on “Horns”, I had thought he was a blues singer from Detroit. The only time I had heard him was on hooks for Proof and D-12, on songs like “No. T. Lose” off Searching For Jerry Garcia, and “I Am Gone” and “Mrs. Pitts” off Return of The Dozen Vol. 1. It wasn’t a too far-off conclusion to come to, as he draws quite a bit of inspiration from blues artist Howlin’ Wolf. How fucking wrong I was. I’m not really into horrorcore much anymore, but I still enjoy Gordy and Lynch a lot. Gordy is to this day one of the most unique hip hop artists I’ve ever heard.

Getting into King Gordy is what got me back into Detroit hip hop. I started listening to his group, Fat Killahz, and then guys like Elzhi and Black Milk (who later ended up getting me into Sean Price, through Random Axe). As time would go on I would become a fan of Danny Brown’s as well. I also tried listening to more southern artists because at one point I felt like I was starting to neglect them. I became a big fan of Scarface.

My taste in music stayed relatively unchanged for the next 3 or 4 years, and that leads into about now. I would start listening to other acts, like The Roots, but I didn’t really focus on expanding. But this is also around the time I started talking to Dustin, and he was constantly expanding his tastes (read: constantly becoming more and more of a hipster). But he managed to get me to start listening to Run The Jewels about a year and a half later than everyone else did. Around the same time, I also started to get familiar with Prof before becoming a massive fan of his, and because of the Rhymesayers connection and a push from Dustin, I’ve started getting into Aesop Rock. I’m still looking for other artists to listen to as well.

I’ve left out a lot of the artists that I listen to, primarily because I’m a scatterbrained fuck, but that is basically the main gist of it. Hip hop has basically shaped me into who I am now. I don’t think there’s much that I have a passion about the way I do hip hop. The more time goes on, the more I that passion grows. For the longest it was about how I connected to the music. Then I started to take into account lyricism. Lately I’ve been getting very into the production side. Not in practice, since I’m nowhere near creative enough to do that, but just listening to things as closely as I can to hear how things are put together. I think that’s why recently I’ve gained such an affinity for Just Blaze, aside from the fact that he makes killer beats. The way he pieces some of his beats together amazes me sometimes. I’ve always liked him, but the more I try to dissect in my head what he does, the most I find what he does to be so impressive.

But yeah. I’m basically pussywhipped for hip hop. I don’t see myself losing the passion I have for it any time soon. Fuck it, I’m about to go listen to some right now.

The end. Thanks for wasting your time reading this.

Apu Rambles: Sex, Money, & Drugs

by Apu (yeah, he’s alive)

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Well shit, it’s been a while. I’m sure most of the readers of this little blog here were pretty happy with not having the site polluted with my awfulness for the last 3 months or so…I really just didn’t have any motivation to write anything. Maybe it’s because I mentally checked out after school ended, and now that I’m back in a course I’ve got more activity happening in my brain, thus creating the desire to write. Although the more likely explanation for my writing tonight is probably liquor. Regardless, I’ve got something new for you to read and roll your eyes at. Although it might be shorter than normal so there’s that.

As I may or may not have talked about at some point in any one of my fairly insignificant additions to this blog, I started listening to hip hop music around the time of Youtube’s creation. It was pretty good for me, as a person who had next to nobody to discuss hip hop music with. I spent a lot of time on Youtube looking for more music to listen to. At the beginning, I spent my time listening to a lot of Eminem and D-12. Over the next couple of years I did branch out to others like 2Pac, Nas, and others who I could list if I didn’t want to just shut up and get on with my story. While viewing videos (which were usually just audio with stills of incorrect album covers) by the artists I was listening to, I would find myself going down into the comment section. I started to notice a certain pattern in the comments to the artists I was listening to. There would be one comment that would almost always pop up. It’s a statement that I have nightmares about that involve knives, lube, and Mountain Dew. It’s what you’ll probably see coming from “real hip hop” heads. It’s toxic.

“He raps about real life and struggle, not bitches, drugs, and money like everyone else does!”

Jesus Christ, I hate myself for just typing that.

Now, I’m not going to lie and say I didn’t agree with that for a period of time. For a good 3 or 4 years I had that same sort of mindset. But now that I’m not a shitty 15 year old kid anymore, I realize how stupid it is to not listen to some rappers or songs because they’re not meaningful.

NOT EVERYTHING NEEDS TO HAVE MEANING TO IT.

Crazy, right?

I don’t know. I guess I understand the reasoning behind the idea that music needs to be deep. A lot of the time when I’m in a shitty mood (so most of the time) it’s nice to listen to something with a message behind it that I can relate to. Actually, it’s also pretty nice to listen to a song that I can’t relate to, but can still feel bitter over. It sort of validates the way I’m feeling or the way I think I’d feel if I were in a certain situation. It creates a sort of bond between listener and artist that makes the listener feel like he or she (hooray for gender equal descriptions!) is less alone. I get it. I’ve felt that, plenty of times. It’s definitely something that should be encouraged, as it’s almost a more intimate bond than any friendship or other sorts of relationships can create, because it’s your own raw emotion that you can feel and express without any fear of judgement from others, since there’s nobody else involved in listening to a song. I can’t tell you how often I will sometimes randomly just get misty-eyed for no reason, just because I’m still not the most mentally healthy person in the world and I hear something in music that triggers a raw emotional response.

However (I’ll say it again for extra emphasis since I’m terrible at getting my point across with all the tangents I can’t help but take), that doesn’t mean that all music needs to have a meaning to it. Far from it, actually.

Remember when I did that article on Prof and mentioned how I was going through shit? One of the reasons I gravitated towards Prof almost exclusively for 4 months or so is because he made a tone of ignorant music that I could just listen to, chill to, chuckle to, and ignore my pain to. Sure, Prof releases a lot of emotional shit. “A Month From Now” still puts me in a trance every time I listen to it, and it’s been at least 3 months since I first discovered it. But a lot of the time, I’ll throw on “Apeshit” or “Roughneck” when I’m feeling shitty instead. I don’t need to constantly be reminded how fucked up my mood is by listening to a song that matches it. Sometimes I need to just listen to something that has absolutely nothing to do with anything, just because it’s fun. How does keeping myself down with sad and dark music help me in any way move on?

Whatever happened to “laughter is the best medicine”? Does that suddenly stop applying when it comes to hip hop? This genre is absolutely incredible and I’ll love it forever, but I swear, some of the fans are just fucking idiots. It’s like they want to wallow in their own misery with the artists they listen to, or reinforce the fact that the world is totally and completely screwed and that we’re headed towards destruction (a topic that I can probably talk about forever, but doesn’t apply to this piece much more than that one sentence).

I don’t know where this “ugh this has no substance” mindset came from, and I wish I did. Not everything needs to make you think. I don’t really care if my opinion on this matter makes me come off as even stupider than you all probably already thought I was, but I’d rather read if I wanted to think (and trust me, I read plenty, I love reading). People can tell me that’s retarded all they want, because I’m sure that those same people probably don’t fucking read to begin with. If I’m really, really sad, I’ll listen to something that I can relate to, something powerful that’s cathartic for me to listen to. But if I’m just feeling down like normal, I probably want to listen to something that’ll get me in better spirits and uplift me.

It’s almost sad how much people hate to listen to lighthearted, meaningless music. People will essentially dismiss artists like Lil Wayne, not because of skill levels or anything (I’m not the biggest Wayne fan in the world but the man can fucking rap), but because of the type of music he makes. People talk about how he doesn’t make real shit, and it’s all vapid, and shit like that. Well, my question is, why the fuck do you care? So what if he makes vapid music? How does it affect you as a person, when you just have the option to not listen and choose something else instead of complaining?

And it’s not even really about that, either. What really amuses me about the hatred of new-school hip hop is how these so-called old-school fans, these “real hip hop heads”, say that the only hip hop that’s good is the deeper shit, and that’s why new shit sucks. These fucking mongoloids seem to forget that hip hop was founded on celebratory music. It was music that people danced and partied to. Shit, break-dancing is supposed to be one of the main pillars of hip hop, isn’t it? To my knowledge, the socially-aware aspect of hip hop didn’t become something that was really widespread until the late ‘80s. Before then, it was primarily partying, having a good time, bragging about how good you are, and topics of that sort. Why is it that hip hop can’t still occasionally be about that just because something new was introduced to it? Now, the keyword here is “occasionally”. I’m not saying that the only hip hop that’s worth a shit is empty nonsense. I’m just saying that that sort of music should be able to co-exist with the realer shit, too.

Somewhat related, I would like to also ask…why is it that rappers who sound like they’re being lyrical as shit and socially conscious by essentially just rhyming a lot and using metaphors that reference current social issues, while actually saying nothing but gibberish, get so much more praise than those who are upfront about the fact that they say nothing of importance? I personally find when a rapper is talking irreverent shit about having fun to be better than when a rapper just rhymes a lot of nonsense while trying to sound deep. At least the fun rapper is actually saying something, as opposed to masticating the English language until it becomes almost caveman-like just to fool people into thinking that they’re really good at rapping. They’re not trying to pretend to be anything that they’re not. They’re just having a good time while the “lyrical” rappers are just acting like they’re fucking messiahs to the people, because that’s how their audience treats them for being able to relate something to a truck running over people in France while rhyming every other word, even if they’re made-up words. Hip hop fans for some reason have got some over 4 hour long Viagra hard-ons for rhymes that sound intelligent while being unintelligible, and they need to get over it. But again, a topic of discussion for another time.

All I’m saying is that life isn’t all about staying paranoid and keeping up with the latest conspiracies that rappers are coming up with to try to make themselves seem smart (I’m looking at you, Immortal Technique). There are several aspects of life, and one (or more) of those aspects is enjoying yourself. At the end of the day, being alive really has absolutely no reason behind it. The least you can do is embrace and enjoy the absurdity of life. In our modern society, I believe part of that is listening to absurd, vapid music. All you’re doing is removing yourself from a part of your life that is pretty essential to living with at least somewhat decent mental health. You’re not fooling anybody by listening to so-called “smart” music.

I really don’t know where to go from here. I’m on the verge of writing about how life is essentially meaningless so there’s no reason why music can’t be meaningless as well, but I feel like that’s a pretty bad idea, so I’ll sign off and send this to Dustin. I think I’ve made my point, but if not, I’ll do a tl;dr version of it right here: Stop being a pretentious fuckwad and enjoy some music to party to. It’s not a bad thing to actually enjoy yourself, you delusional masochists

Apu Rambles: FreeBeat42 (Give the Producer Some)

by Apu

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I don’t know if it’s just me being an illiterate idiot or not, but I get the sense that a lot of producers don’t get the credit that they’re due. I can’t tell you how many times I’ve been involved in an exchange like the following:

Person: “Yo man check [generic rapper] out, he’s awesome”
Me: “Oh cool, play something for me”
Person plays a song with a mediocre rapper over a beat hot as Satan’s STD-infected dick while taking a piss
Person: “Pretty sick, right?”
Me: “I guess. I thought the guy was pretty whatever”
Person: “Shit, really? The beat is fucking crazy!”

Wow, I should become a playwright, I obviously have a knack for dialogue… Anyways, yeah. People listen to a song and love it because of the work that the producer put in, and the rapper whose name is on the song will get all the credit for the song. This has been happening for basically the entirety of the last decade that I’ve been listening to hip hop music, and might have been happening since even before that. I wouldn’t know though. There aren’t too many people in the general public who’ll say “Wow, I gotta find out who produced this track!” This trend doesn’t apply exclusively to hip hop either, pop music fans are probably the biggest offenders. “Hip hop heads” are different, they love to know who produce tracks because they understand that the producer is an instrumental element of the music that they listen to, pun intended. However, actual “hip hop heads” make up a small percentage of music listeners, and are probably even a small percentage of people who listen to hip hop regularly.

It’s something that I think most people don’t really think about unless they themselves make music (and even then, you’ll get the divas who don’t give a shit and attribute all of their success to their “talent”, which tends to be wailing into a mic over great beats and relying on the engineer to fix the audio).

When it comes to bands, I find that people will praise the band as a unit. Listeners will talk about how ill a guitar solo or drum solo is when it comes on, so even though the lead singer will still probably get the most notoriety, the other members do get their praise at points. Re-read that sentence and ridicule me about how obvious it is that I don’t know shit about bands. When a song is produced by someone other than the artist who “makes” the song and there’s an instrumental interlude, people don’t say “oh shit, listen to what the producer just did”. And I know some people will say “well, playing an instrument isn’t the same thing as producing something with a program so it’s not like it’s as impressive as a band member getting a solo”. Sure, it’s not the same as playing an instrument. That doesn’t change the fact that producing is really hard to do if you want to make actually good, professional-sounding beats to compete with the best of them. You need to be able to come up with catchy melodies in your own head, decide on which instrument sounds will fit the melodies the best, create a drum-line, make sure to fill the beat with sounds so that it doesn’t sound empty and amateur, add more to break up hooks and verses, chop samples in clever ways so they don’t become loops of the original…and that’s just what I know about.

I’m not a producer, so there’s sure to be more that I’m not aware of.

It doesn’t help when people like Lupe Fiasco talk about how producers get paid too much. Remember when he called out “overcharging producers” on Twitter? Sure, some producers charge a lot of money, but is that really any different from a rapper charging a lot for a guest verse? A guest rapper offers what he can to the song, which is vocals, and a producer offers what he can to the song, which is a beat. A rapper who starts getting famous and raps with other higher profile rappers charges more, and a producer who works with higher profile rappers charges more. It’s the same principle. Actually, on second thought, it’s not, because you can make a good album without any guest rappers on it, but if you can’t produce, I don’t really think you can make an album worth shit without the help of producers.

Without producers, rappers would be rapping acapella, maybe with a beat made from hitting a table or something at the most, but overall it would just be mainly vocals. I imagine that would become very monotonous, and people wouldn’t bother listening. There would be a lack of variety that can only come from different beats, and there would be a huge element missing in the emotional attachment of the music to the listeners. There’s a reason why people love listening to beat tapes but nobody really gives a fuck about acapella versions of albums… Unless they want to throw the vocals onto another beat.

You know, one that a producer made.

Not to mention, there are countless rappers who have said something along the lines of “I listen to the beat and do what it tells me”. A beat sets the tone, and can elicit a reaction in an artist that helps him or her think of what to write. I don’t know. If I, as stupid as I am, can understand that, I don’t get why Lupe can’t. Maybe he was just in his one of his “I’m gonna rap the ‘Obama is the real terrorist’ line over and over for 20 minutes, the crowd will love that!” moods. All I know is that “Overcharging producers. You’re not the rappers who have rapped on your beats. #Needed2BeSaid” can easily be flipped to “Overpaid rappers. You’re not the producers who have given you the backdrop on which you write, flow, perform, and essentially use to become famous, as opposed to just talking flatly in a vague rhythm with nothing behind your voice. #Needed2BeSaid”. Wait, I think that’s over 140 characters. God damn it.

I imagine it must be frustrating to the producers a lot of the time. Obviously they’re getting paid, and they’re earning plaques and awards for their work on albums. Sure, that’s nice, but I’m sure that if somebody is actually serious about their work, they most likely want to be at least recognized for it. I’ve read some complaints about producers putting tags on their beats. I don’t get that particular complaint. I sure as shit get irritated when DJs get a bit overzealous when tagging mixtapes, but I’m personally all for producer tags. If it’s something like the ones that Bangladesh, J.U.S.T.I.C.E. League, or Alchemist use, then I don’t think that it should be a problem. Nothing too loud or intrusive (unless you’re Just Blaze, in which case, you fucking deserve to have a loud tag, especially because what you hear after the tag plays is going to be absolutely sick 9 times out of 10). Something that can even add to the atmosphere of the beat (see J.U.S.T.I.C.E. League’s tag on Nas’s “No Introduction”). Or even something that plays almost like a small interlude before the song even comes on, like Mr. Porter’s “You get more for your money when you fuck with Mr. Porter” thing. That sort of thing doesn’t even get in the way of the song that’s about to play, it’s just an introduction. Anything that’s put in the beginning or end of the beat. I personally think that a producer should have a tag on at least one beat that they contribute to a rapper’s album. If there are other beats by the same producer, they don’t really need a tag in my mind (but it wouldn’t hurt). At least one though, so that it’s clearly put out there for everyone to know that that producer worked on the album. Even if it’s a collaboration album between a producer and a rapper, people really are just going to pay attention to the rapper. It doesn’t matter if the name of the producer is next to the rapper’s name, because the one that they hear talking to them is the rapper. If the producer has their name verbally stated on the track, or even just some sound effect that remains consistent throughout the music you work on with various artists, people will hopefully recognize it and make the association between his beats on different albums, and could possibly even start appreciating him.

Hearing the name on the song is a lot more effective than just crediting the producer in the liner notes, especially in an age where people don’t generally buy physical copies of albums.

I don’t want to make it seem like I’m giving producers more credit than rappers for making good music. You’re never going to hear me say that. When I listen to hip hop, I generally check more for what the rapper is saying than I do the beat. I only really pay attention more to the beat when it’s something absolutely mind-blowing, or when the rapping sucks. But the producer needs to provide the canvas for the rapper to be able to write what they write. At the same time, it’s the rappers who ultimately decide what direction they want an album to go in. They add the charisma needed for people to really become invested in the music. They write and recite the words that we all react to. Being a profitable off rapping is probably more difficult to do than doing so by being a good producer basically because of how the market works; rappers are always looking for beats, but if someone hears a rapper who sounds like other people they don’t get taken as seriously as they could. Producers are given a lot more wiggle room generally as far as the sounds they can use. Nobody really gets upset at a producer for making a beat for a pop artist, but everyone gets mad at a rapper for collaborating with the same artist. Ultimately, what I’m trying to say here before going on about 7 different tangents in one paragraph is that good hip hop music is the result of both rapper and producer. They go hand in hand. If one existed without the other, hip hop wouldn’t have become what it did, and there’s nothing that anyone could say against that.

But the rapper gets his due. I think it’s about time the producer does too.

Apu Rambles: I Just Sold Out

by Apu

Sellout

So I was on Twitter a little while ago, and I saw Tech N9ne tweet out one of those “instead of a picture, I’ll post a screenshot of words” Instagram posts, because I guess fuck the ability to use something like TwitLonger or something. The basic gist of the post was “The people who are upset with you changing are comfortable with remaining stagnant” which is something that Tech has been sort of saying ever since basically The Gates Mixed Plate. Ever since that album, Tech has sort of had elements to his music that, to certain fans, may seem like he’s catering to the mainstream. He gets backlash from his fans based off of the people who he chooses works with and the sound of a few of his songs. I had retweeted the message with something along the lines of “I wish more people thought this way instead of being too afraid of their idiot fans to change at all,” and earlier today I felt as though 140 characters was not enough to thoroughly explain my thoughts.

Now, make no mistake. There’s a lot of artistic decisions that Tech makes that I can’t bring myself to behind. Tech does make a lot of music that he likes to defend by saying “I’m a partying dude, so I’m gonna make party music!” The only problem is, most of this “party” music, at least the songs that came out after The Gates Mixed Plate, tends to be dry and forced. Before and on Gates, the party songs he made had a much more carefree sound to them. They were simpler and catchier. Songs like “Caribou Lou,” (obviously) “Yeah Ya Can,” and “Let Me In” had a more natural, loose feeling to them than nearly every party song since hasn’t had. “No K” is the only one I can think of that feels more like those songs. Also, “Dwamn” is quite possibly one of the worst songs I’ve ever listened to. That shit doesn’t make me want to move or party or anything. It’ll probably be what I play when I get the balls to kill myself. He seems like he’s trying way too hard to make music to party to, and honestly, I don’t know of anyone who really parties to songs like “Dwamn”. Plus, he and Travis O’Guin signed that guy who sounds like a poor man’s The Weeknd (and is a culprit of a portion of what I talked about in my last rant, You’re All Boring, Stop Putting Out Music Please. Just read that so I don’t have to go too deep into detail about why I dislike him). I like essentially all of the music I’ve heard by The Weeknd. To be fair, that adds up to about 4 or 5 songs, but still, it’s not like I’m biased against that style of music. He just can’t pull it off because he sounds like he’s Justin Timberlake on Mickey Mouse Clubhouse after inhaling helium. I’m not entirely sure if that turns women on but I’m sure that if I were to ever fuck to one of his songs I’d probably have the erectile issues of a man 30 years my senior. Or an internet porn addict, since apparently watching too much internet porn may lead to erectile dysfunction…not that I would know from firsthand experience or anything… But yeah, in recent years Tech has definitely been making decisions that are sort of questionable to me. Wow, I ended that almost like a high school paper with the concluding sentence and everything to sum up what the body paragraph was about. I should write an email to my old English teachers and tell them that they actually did teach me something and end the paragraphs in that email with concluding sentences to drive the point home.

I’m fairly certain I know what some of you may be thinking, but I’m not criticizing those songs and Diet Weeknd for being indicative of Tech N9ne selling out. My issues lie with Tech and Strange trying to almost guilt their listeners into liking them or blaming us for not being suited for the music, when I’m pretty sure I’ve made it clear that I enjoy party music and it’s just the music being bad. Tech wanting to branch out is a totally fine thing. I actually encourage that. I want to see artists be more ambitious. I want to see them succeed. Tech has been rapping for way too long to not see success, and I’m very glad it’s finally coming to him. I’m happy that he has the opportunity to work with artists who he’s always wanted to work with. That’s all great to me. In order to get to where he’s gotten and stay there, though, he’s had to make some compromises in his music. He’s made music that sounds like it was made to fit into the current landscape of mainstream hip hop. However,just because a rapper has decided to make music that sounds like they’re trying to get a bit of radio play doesn’t mean that they’ve gone soft or they’re selling out or anything. If that’s selling out, then what the fuck was Biggie doing with songs like “Hypnotize” or “Another” on his second album? He followed up a rough, rugged debut album with a double album where there was at least 3 songs on each disc that sounded like it was an attempt for radio play. And even his debut had “Big Poppa” on it!

Sidenote, “Big Poppa” has to be one of my favorite songs ever. I forget the specifics because I was anorexic at the time so there’s not much that I remember from late 2012 – mid 2013 (too much info?), but me and one of my best friends at the time had a ton of fun just randomly quoting the song at the most inappropriate times. We ruined a fair amount of actual deep discussions by doing that. Unfortunately, he found himself a girlfriend and broke off his friendships with everyone who wasn’t his girlfriend’s friend, because he’s beyond whipped to the point where he’s lost his own self and essentially become a second vessel for her incredibly controlling, spoiled, entitled, and whiny personality… and that’s not just me being jealously girlfriendless or misogynistic. I’d hang myself with a cheese wire before I let myself be that fucking pathetic. Even the girls who we hang out with feel the exact same way as I do about them. But still, we had some good times being idiots.

So yeah. Just because something is radio-oriented doesn’t make it a bad thing. What’s the point of making music if nobody is going to hear it? For the love of the music? How are you supposed to do something for the love of it if you can’t eat and support yourself so you’re in a position to afford the luxury of loving it in the first place? I swear, it’s like hip hop fans don’t take into account anything at all if their favorite rappers don’t do exactly what they want them to do. If a rapper DARES to try something new, then fuck them! The rapper’s selling out! He’s not the same! I want to hear the exact same album being made again and again because that’s the only way I know that he’s staying pure! Underground only! No pop singles, no radio play, I want to keep the music all to myself! No exposure, only sellouts get exposure! Selling out isn’t hip hop! Jesus Christ, it’s just music. Maybe it’s because there is an overabundance of bullshit and fans don’t want their favorite rappers to get involved, but honestly, it’s not like you’re going to lose your job just because a rapper you listen to made a radio single or two. Open your fucking mind up a little bit.

Now, it’s a different story when a rapper decides to just become some bubblegum act like it seemed like Ludacris was doing for a few years before he put out Ludaversal (which ended up being his best album out of the last few he had released). Don’t do what Redman did on Reggie (although I guess he had a decent excuse; he didn’t want to give Def Jam the sequel to his biggest album so he just gave them that and left the label). I’m also not saying you should compromise your actual ability on the song. But if it’s just a song or two on your album with a sound that’ll get the public at large listening it shouldn’t matter, especially if the rest of the album is nothing like the singles, but is instead some sick, raw shit. That way you can even trick listeners who think they’re going to get more of what they heard on the singles, and introduce them to some really good music that they wouldn’t have heard otherwise. And if you really put the effort into doing so, you can make a poppier single still sound really good. You can also format your album it in a way where it’ll still make sense for it to be on your album. You can have it be surrounded by songs that help the transition a bit…there’s plenty that can be done if the proper thought goes into it. Like I said before, just look at what Biggie did and you should probably be fine, since the singles on Life After Death were pretty fucking poppy compared to the rest of the album, but the album overall is still considered a classic.

And then we have these bitter old rappers talking about how much hip hop sucks nowadays. Of course, not everyone is like that; DJ Premier once said something along the lines of “I’m into boom bap. That trap shit, that’s cool, the kids can do that and I respect that, but I’m not doing that”. That’s the right way to think about it if you ask me…not that anybody did…nobody asks me anything…Anyways, the way Premier is going about it is how everyone should go about it, in my opinion. The OGs expect the newer rappers to respect their way of doing hip hop, while they bash the newer rappers’ way of doing hip hop. Why would a kid ever respect an old man ranting about why they suck? It makes absolutely no sense. It’s even worse because the OGs aren’t doing anything to help the kids. Old rappers: stop talking about what’s so wrong with kids doing hip hop these days. You’re going to do nothing except make the kids disillusioned with what you did. No kid is going to want to be like a grumpy old man. They’re going to do shit their way and put less stock into what you did because they don’t like you as people. Guys, if you’re so concerned about the state of hip hop, why don’t you take an up and coming rapper under your wing and mold them into something that could be really special? They could take the best of what’s going on now and under your tutelage they could implement some of what made old school hip hop so amazing and create a fucking classic. Case in point: Kendrick. untitled unmastered. had the whole “I mixed jazz with trap” thing going on. He blended the old and the new and made what will probably end up being the best project of 2016. Only difference is that Kendrick never really had an OG take him under his wing before he started doing the shit. But still, he’s a pretty good example of what could happen if the new and old collaborated instead of stayed at odds with each other. Come together. Push forward. Help make current mainstream rap better, cover more ground. Don’t just stay stuck on “yeah the underground is all that’s worth listening to” when a lot of underground artists (not all! Lots of rappers from the underground are fucking incredible) are just retreading the roads that you paved, staying stagnant and not innovating the way that you did.

I’ll end it on that sickeningly, disgustingly positive note, because I don’t want to ruin the moment. Bye bye!

Apu Rambles: You’re All Boring, Stop Putting Out Music Please

by Apu

beat

First of all, I have to give a big, big shout out to Prof for retweeting what I wrote about him and making my dick feel less small than it really is. More people read that article in 3 days than I originally thought would visit our site in a month.

Dear Diary,

I’m just sitting here eating my Little Bites brownies before I head off to the gym and I thought I’d try writing what I hope is a pretty quick little entry in Apu Rambles. I’m really fucking sick of people in hip hop (not necessarily just rappers but singers who are essentially a part of the culture and/or genre, but I guess I’ll say rappers from here on out because my fat fuck self is too lazy to write 5 syllables when I could just write 2) not having a personality in their music. That goes for people in both the mainstream and underground, however, I find that this problem does run more rampant in the underground. Of course, a lot of rappers in the mainstream have to rely on only personality because they can’t fucking rap (*cough* Future *cough* Young Thug *cough*), but strangely enough I come across more underground rappers than I do mainstream. Maybe it’s because my dad’s car’s speakers are dicked and my cheap-ass dad won’t do shit to fix it, leaving me to have to blast music through my phone’s speaker while putting myself at the same risk of death as people who text and drive.

So I don’t listen to the radio and I spend a little too much time on the internet, being the chick magnet that I am. Anyway, the point is that the whole personality thing bugs me.

I’m not gonna call any names out or anything in a negative way, because I don’t want to alienate any readers who may be fans of rappers I’m talking about (and basically make it so Dustin wasted $30 or so on the domain name). I just want to say, to me, technical skill isn’t everything. Some fans like to run around claiming that their next favorite underground rapper has the best flow, most complex rhymes, most mind-boggling metaphors…sure, I do enjoy them a lot. I mean, how couldn’t I? Eminem is my #1 favorite rapper and right now he’s probably one of the most technical rappers who has ever lived. But he still has a vibrant personality in his music. Just listen to the Bad Meets Evil song “All I Think About” if you think differently.

Honestly, if you don’t do something differently from the 30 other rappers I could find in the suggest videos column, then I’m not going to really care about how technical you are. Show me personality. Personality is fucking everything in life, even when it comes to shit like this. That’s why no matter how fucking terrible my submissions to this website are, I at least have a personality that isn’t like the typical millennial piece of shit who writes articles on the internet like “10 Reasons Why You Should Put Yourself Above Your Boyfriend” or “12 Ways I’m The Guy Every Girl Says She Wants But Doesn’t Date Because I’m So Clearly A Beta Male With No Confidence” or whatever the fuck else my generation spews out while expecting the older generations to actually respect us, so my shit is at least a little bit more enjoyable (at least, I would like to think. If not, well, at least I’m not getting paid for spreading my filth across the Internet). It’s especially important in an art form like hip hop, where it seems like everyone (including my shitty self) feels like they can do it.

So many underground rappers claim that they’re bringing the 90s back or whatever. REAL HIP HOP. The thing is though, I really don’t think they are. When I think the 90s, what I hear is guys like Wu-Tang, DMX, Onyx, or Heltah Skeltah with a rugged sound who rap with conviction. Busta Rhymes being catchy as shit with bouncy beats and a loud, fun as fuck voice that makes you want to yell along with him (“NEW YORK! JERSEY! PHILLY! B-MORE! D.C.! VIRGINIA! ATLANTA! EVERYBODY RIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIISE!” is very fun. Yell it at the top of your lungs at some neighborhood kids, then again while you’re in a high-speed chase away from cops for causing a disturbance. You won’t regret it). Nas with a rich, soulful sound. Redman with the funky beats, slick delivery, and witty jokes that makes you grin when you listen. In other words, they put themselves into the music.

Since everybody is a unique snowflake who has value in their own special ways jfkdlajklfdjalkfjkl;dajl (sorry about that, I pressed my hand down on the keyboard as I ran up to vomit after typing that), they bring something in their music that nobody else has. You don’t get that with most underground rappers nowadays. You generally get rappers who have absolutely no originality at all… Look at all the Eminem, Lil Wayne, and Drake biters there are. Even The Weeknd is starting to have his style bitten by R&B singers. They’ve got no power or personality behind what they’re saying, they’re just adopting what someone else has done or they sound totally empty. It’s either that, or they rap over beats that they think are “old school boom bap” but are actually just painfully obviously programmed drums over opera samples that sound decentralized in the way that the sound comes out of the headphones. And the way they rap is just as bad. No vocal variety, no musicality, just flat rapping. I don’t know if it’s just me, but I can’t see a reason why anyone would want to listen to anything like these kinds of rappers. I can’t find anything that these guys add to my playlist that’s anything that I’ve either not already got or would even want.

Another thing, why the fuck have producers stopped using drums? Jesus Christ, these fucking idiots think that just because the Atlanta scene uses claps that everyone can, so they throw claps behind some classic rock samples and listen to it thinking the shit sounds good. It doesn’t. What made me really realize this is when I was listening to a new song by Ca$his (you forgot and/or never knew he existed, amright?), produced by Eminem, that was posted on a forum that I frequent. The melody and everything is pretty fucking nice, right? Shit sounds like it could really knock…but it doesn’t. There’s no drums, it’s just claps. For some reason Em skipped past basically all the drum options and (I can only assume) thought “ay bro this shit hard” in his drug-addled mind and gave it to Ca$his, probably because it sounded like most other shit that got plays. Comparing that to this newer song which sounds more like it was produced sometime around The Marshall Mathers LP 2, or later, made me understand how much the impact of the drums can transform a beat completely.

See the difference? It sounds tougher. It sounds meaner and compliments Ca$his’s (sort of outdated) gangsta attitude and style more than that weak-ass shit in the first song. It fucking hits harder, even though the melody of the older one sounds like the song should hit harder. Most importantly, the sound of the drum fits this beat more than that clap or whatever the fuck was used fit the first one. You know why? Because the shit wasn’t a dirty south beat. Claps don’t work on beats that aren’t dirty south. Look, hip hop producers from the East, West, and Midwest. We get that Atlanta ran shit for a long time in the mid 00s. That doesn’t mean you have to adopt their style. The producers from Atlanta know how to make the claps work, because they know how to make the surrounding music fit them. You fucking don’t. Get back to using actual drums because the shit sounds way stronger on the style of music that you’re producing. Or maybe it doesn’t and I’m just hearing things, in which case, leave a comment below and I’ll be sure to slit my wrist to take myself down a notch. Not too badly, just to let a little bit of blood flow out before I bandage myself.

But I don’t know, I think I like guys like DJ Premier so much still to this day because his drums are powerfu. I didn’t like Royce much on PRhyme (circling back to the personality thing, I thought that he just sounded like he was reading off his paper rather than rapping with conviction, but that’s just me…see? It all connects!), but holy shit was Premo’s production on that some of my favorite production work in a long time. Those drums on “Dat Sound Good” and “Wishin’” are to die for. So yeah. If you’re gonna make an East or West beat, just put a fucking snare, trash can lid, or fucking cowbell on it or some shit. Usually those drums will resonate more naturally with me than claps do. I’ve always believed that you know a song is good when you can feel the shit in your testicles, not when you have to think about why it’s a good song. It should work similarly when making the music. Don’t be a bitch. Make your music with your testicles, not with your brain. If the drums are stronger and you know it, don’t think too hard about what will fit in more, especially because most people aren’t as neurotic as I am and don’t worry about the drums that are being used.

Now don’t get me wrong or anything, this isn’t me yearning for a better time in hip hop. I’m not some old head crying about how music sucks nowadays and the only good that has ever happened in hip hop happened 20 years ago. That’s a harmful thought process. It holds the genre and culture back. If everything stayed the same, then hip hop would have died out a long time ago. It’s natural selection; in the changing music climate, the genre needs traits that keep it alive. Keeping the genre alive with whatever gets plays and keeps people thinking about it gives people more room to make different styles behind what’s currently hot. Plus, there was really shitty music back in the day too. I guess there’s just more now because everyone is running to set up a home studio and just putting out whatever the fuck they want without thinking about whether it is any good or not. Technicality is great and all, but when it comes to standing out in my ears, I just like some more soul and personality. Something that hits hard and causes a reaction.

Okay, so it’s time to go to the gym and listen to music that isn’t boring as shit, with hard drums, so that I can lift weights that make me feel like a monster… Even though they externally make me look like a lazy bitch, because for some reason I feel like a person of my size should probably be curling more than 35s.

Love, Apu.

Apu Rambles: Prof is a Pretty Decent Rapper, and I Usually Hate New Things.

by Apu

ProfPress-1-Credit-BlueG-Productions-news

I feel like fucking rambling. I need to distract myself. I would apologize in advance for making such a long post but honestly there’s nobody out there who’s going to read anything posted on this site ever in my or Dustin’s lifetime (note from Dustin: this may or may not be true, but I refuse to comment on the matter).

I’ve been listening to a lot of Prof lately. Dustin introduced me to his music about 4 of 5 months ago. If I remember correctly it was because of some lyrics I was writing. I was writing (and still write) about hijinks that I encounter while inebriated and upon showing Dustin a portion of a verse, he told me I was a lot like Prof, and even that my old rap name was reminiscent of Prof’s rap name. I had no idea who he was talking about so he sent me the “Bar Breaker” video

Needless to say, I was intrigued. This shit was nearly exactly what I was writing, except it was a lot less rhymey and a lot better. The jokes were funnier, the personality shone more, and it was more fun. I think my shit’s more cynical though, so that may be it. But whatever. I liked it more than anything I was writing. I told Dustin that I like it. Of course, I’m the type who takes forever to actually listen to the album of an artist I haven’t heard of before. Dustin can attest to how long it took me to finally sit and give a listen to the Run The Jewels albums and I obviously loved them like everybody else who listens to RTJ, so I don’t know why I don’t change. But I don’t, so instead, I just looked for another song to listen to. I saw “Ghost” and saw a familiar name: Tech N9ne. I clicked on it.

I listen to it and I’m really impressed by Prof at this point. In my completely unprofessional and unimportant opinion, Prof left Tech in the dust after burying him. Tech’s verse is cool, sure, but Prof’s flow was more creative (as opposed to the very challenging but somewhat increasingly basic “let me put every syllable on the drum” flow that Tech used on this song…Tech please don’t send someone to kill me please), Prof sounded threatening at points but would say something like “I roll deep, even got my grandma here” to make you chuckle (and the shit wasn’t even pace-breaking or anything, it was totally seamless), his delivery was more engaging…I felt like I had to listen to more. I see in the related videos column a song called “Animal” and click on it. Next thing I know I’m listening to some club song that sounds like it belongs in 2005.
I was a little taken aback, because those other two songs were a lot more lyrical-miracle let-me-show-off-ish. Then here comes this weird club song that sounds like it was written in half an hour. But I as I was listening I couldn’t help but nod my head and really fucking like that harmonizing he did behind “I’m an animal, what they call me? I’m an animal” on the hook. And the video had me really entertained too. The beginning of the first verse when he puts his arm around the girl with a turkey baster in his hand, then takes some of the girl’s drink then walks away from her, was a highlight for me.

A few days later, I decided to listen to more of Prof’s music. I searched “Prof” in the Youtube search bar (because obviously that’s an important detail in this story) and click on the first new thumbnail that interests me because I’m a dumb fuck with a short attention span and the intellect of a hamster after drinking vodka from that suspension tube generally full of fluid that hamster cages have in them. It ended up being “Peep Show.”

I was immediately feeling the production. I’ve always liked dark clown rap beats. I search for them on Youtube all the time and come back disappointed because nearly every beat on Youtube fucking sucks. From the way it opened up I was really interested. Then it goes from that demented circus tent to him walking around picking his teeth with pink headphones on looking like Charlie Brown’s older brother. I had fun watching the video. By this point I came to realize that Prof is much more a guy who makes music to have some goddamn fun, unlike so many rappers nowadays who are trying to come up with a winning formula or just make contrived emotional songs that end up coming off as empty, then get pissed off when the shit doesn’t work so they go on Twitter to rant and force us as listeners to worry about their respective mental health. And I was cool with that, because I was enjoying myself listening to him.

About 3 and a half months go by after my week of listening to those 4 songs. I never really got into Prof beyond them because I had a bunch of shit happen. But about 2 or 3 weeks ago (fuck time, right? Who the fuck knows how long it’s been since 5 minutes ago? [wait…]) I decided to start listening to him again. I checked out Kaiser Von Powderhorn 2, which had “Animal” on it. It was a pretty short project, I think the Bandcamp description says all the Kaiser Von Powderhorns are EPs. I found that I really, really liked “Rules” and “Figured Out” aside from just “Animal.” “Figured Out” impressed me in particular. It was pretty clear that Prof can sing based off the songs that I had heard, but I didn’t think he could pull of an entire track the way he did that. I thought the project was cool.

That was nothing compared to when I listened to Liability though. It was way more than just an album that’s full of songs meant to elicit a chuckle or two. It definitely looked that way on the first half of the album. “Galore,” “King,” “Standout,” and “Far Out” are all just fun rap songs, and even though they were all very enjoyable I was afraid this would run thin by the end of the album. But when “I Had Sex In The 90’s” came on, I appreciated when he decided to sing throughout the track for the most part. It changed the feel of the album a bit and showed that Prof didn’t have just one thing to offer through the entire thing.

Then fucking “Motel.”

Fucking hell.

This little fucking white guy just made a blues song with this shit. And it is good. Really fucking good. His singing blew my mind…I wouldn’t say it’s because it’s so amazing, but more because I was NOT expecting it. Don’t get me wrong, the singing is pretty fucking great. Better than the singing that comes out of guys like Yelawolf, who is praised for the country element he’s adding to his music. Mainly because with Yelawolf you can tell the vocals are touched the fuck up more than – wait no I’m not going to make a pedophilia joke. Prof proved that his vocals aren’t touched at all on Sway In The Morning. That shit’s all real. It’s awesome.

He continued the singing on “Love Like Mine” which is definitely something I’m playing when I fuck. Same with “Mob” and “Apeshit” actually. Those songs get me fucking hype. Play the shit at the gym. Guaranteed to make you look like Terry Crews Euro Training. Waka’s verse is fire too, I never thought I’d hear him rap like that.

So yeah. Liability is a fucking great album. I haven’t been excited about an album like this in a long time. After this I checked King Gampo, which was entertaining too. Not on the same level as Liability though, which I was actually relieved for because it means that Prof focused on getting better as time went on. I want to see that still happening. I really, really enjoyed “Gampo,” “Peep Show” as you already know, and “Need Your Love” which sounds like Prof’s remake of “I Just Died In Your Arms Tonight” by Cutting Crew (a song I like). But what really caught my attention on this album was “Karma.” I swear, Prof’s singing is fucking great. The way he layers his vocals on this song is great. I haven’t really listened to Prof’s other projects in full but I have heard a few songs off Camp Gampo, which are different than what he started doing around the time of Kaiser Von Powderhorn 2. It actually sounded more on the level of what I’m writing now, which makes me hope I can improve the way Prof did. He started singing a lot more, which I think really helped him come into his own. It allowed him to use his voice differently which helped give it a completely new dimension of charisma.

For the longest time, I thought that rappers/singers didn’t get any better than Krizz Kaliko. I mean, the motherfucker is probably why I enjoy Tech’s music as much as I do. I pay attention to even his background vocals and ad-libs on Tech’s music. Listen to the very last hook of Tech’s “Paint A Dark Picture.” Pay attention to Krizz singing out the last words of each line of the hook. Tell me that shit doesn’t give you chills. And that’s just fucking background vocals. Who the fuck else could do what the fuck he did on “Withdrawals”? “Little Pills”? “Bipolar”?

Then I find this Prof asshole. I go from thinking Krizz is the only one who would put “Dancing With Myself,” “Kali Baby,” “Can’t Be The Only One,” “Wannabe,” and “Unstable” on the same album and make it sound like they all fucking belong together to hearingLiability which pulls off “Bar Breaker,” “Ghost,” “Motel,” and “Mob.” I don’t even know if I could classify Prof as a rapper/singer because he screams hip hop in his overall demeanor and personality in the music, as opposed to Krizz who is a lot more ambiguous in the genre he does. And the thing is, I don’t think I can really compare the two as far as who I like more. Prof generally makes a lot more fun, ignorant music and seems to do the “I choose to be happy” thing; ignoring his pain and burying it beneath smiles, jokes, and alcohol. Krizz makes fun music as well, but he connects with me mainly when he wears his heart on his sleeve and bears it all. Krizz is a better rapper and singer technically, but Prof oozes character 100% of the time, and it’s much stronger character than most rappers besides guys like Em, Luda, Busta, or Red (and occasionally he exceeds the character that they show). So I don’t know. What I do know is I just had something really fucking shitty happen, and I’m probably gonna need to listen to both Prof and Krizz for the foreseeable future.