Album Review: Prof – Pookie Baby

by Dustin

pookiebaby

3.75/10

A few years ago, Rhymesayers associated themselves with an artist well outside of their usual dynamic. As an addition to their roster he stuck out like a sore thumb, yet his chaotic energy charmed the fanbase quickly. This artist was Prof. The other side of the coin to Rhymesayers Entertainment’s introspective conscious rap signature. He came in boasting an arrogantly brazen offering of hyperactive shenanigans within his music. He was a debauchery driven scumbag but possessed a degree of self-awareness that broke through on moments of emotional reflection. His label debut, Liability, came in 2015 and offered an excellent helping of his range. It was a mess, but so genuinely fun that it was impossible not to love. It felt like a jumping off point into something bigger for Prof. He took time away from the studio to tour but recently returned with his new album. Pookie Baby, the record which would push the sound and success of Liability forward and prove that Prof was a true powerhouse on the label.

Except, it didn’t happen that way. Not even close.

Pookie Baby missed the mark in most ways, but the biggest element of failure was Prof’s writing. His wild, party addict, white boy shtick, which normally seems natural, came across as eye-rollingly forced. The lyrics began to be more of a nuisance than a pleasure to sit through by the thirtieth time he reminded anyone listening of how often he has sex. It was funny at first, particularly on “Send Nudes,” but at a point, Prof started to sound like a meme of himself. A broken record with no range. It was hard to listen without feeling like he had phoned the writing portion for the vast majority of the release. The wit and tongue in cheek braggadocio of past releases were hard to see. Instead, there was an appeal to the lowest common denominator with empty, repetitive lyrics. It was a letdown. Prof is capable of a lot more than he showed on Pookie Baby, but the steps backwards were too blatant to be pushed aside. Given the length of time between Liability and now, it’s reasonable to say that more could have been expected.

There’s also the aspect of vocal delivery. Prof has never been a technically talented singer, but in small doses, his voice can be a lot of fun and add a unique flair of versatility that many lack. Small doses being the key. In the case of Pookie Baby, though, the singing was far too frequent and hit a point of being completely abrasive. One or two songs featuring his trademark warbling would have been welcomed with open arms; however, when it feels like half the album is an artist overusing an already spotty singing voice to avoid having to write lyrics with more depth, there is a problem. Pookie Baby had this problem. When he opted to rap, Prof’s delivery did compensate for some of the weaker writing to a degree. It still wasn’t his best work by any means, but it was passable enough for songs like “Time Bomb” and “Action” to sound genuinely engaging. Sadly, these moments were very much the minority. Prof misused his vocal tools to the point that it hurt the record severely. It’s a shame because there were a few glimpses of that bombastic skill on the album. He just decided, for whatever reason, to put a minuscule amount of it on display.

In addition to Prof delivering vocals well below his capabilities on Pookie Baby, he received little help from the instrumentals. It was more cohesive than Liability musically but lacked the eclectic charm and character of that album’s production. It felt like a binary. Either he was rapping on top of a bouncy, upbeat trap flavored beat, or he was crooning on top of something more wavy and slow. While none of the instrumentals were inherently bad, they were generic and grew dull quickly. Prof normally has enough energy to carry weaker beats, but his complacency on Pookie Baby enabled them to stand out as mediocre. Tracks were screaming for more intricacy to help carry his performance, and it just was not there. It was another unfortunate reflection of the regression Prof displayed as an artist. His production choices were that of an individual who misunderstood his strengths and appeal, resulting in a bitterly inferior product from top to bottom.

In spite of Pookie Baby’s quality issues, it doesn’t seem fair to count Prof out entirely. As much as this was a rather significant misstep, it wasn’t bad due to deteriorated ability. It felt more like he was lost musically, and leaned heavily on his crutches to be able to flesh out an album. This has happened to many an artist over the years, and a future return to form is more than possible. Regardless this is a review, and the reality is that Pookie Baby offered little of value or interest. A couple of songs were quite amusing and might be worth spinning again, but the overall product was underwhelming at best. It just didn’t click. He’s worth keeping an eye on going forward as there’s plenty of untapped potential, but this is a project better to be left forgotten.

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Apu Rambles: You’re All Boring, Stop Putting Out Music Please

by Apu

beat

First of all, I have to give a big, big shout out to Prof for retweeting what I wrote about him and making my dick feel less small than it really is. More people read that article in 3 days than I originally thought would visit our site in a month.

Dear Diary,

I’m just sitting here eating my Little Bites brownies before I head off to the gym and I thought I’d try writing what I hope is a pretty quick little entry in Apu Rambles. I’m really fucking sick of people in hip hop (not necessarily just rappers but singers who are essentially a part of the culture and/or genre, but I guess I’ll say rappers from here on out because my fat fuck self is too lazy to write 5 syllables when I could just write 2) not having a personality in their music. That goes for people in both the mainstream and underground, however, I find that this problem does run more rampant in the underground. Of course, a lot of rappers in the mainstream have to rely on only personality because they can’t fucking rap (*cough* Future *cough* Young Thug *cough*), but strangely enough I come across more underground rappers than I do mainstream. Maybe it’s because my dad’s car’s speakers are dicked and my cheap-ass dad won’t do shit to fix it, leaving me to have to blast music through my phone’s speaker while putting myself at the same risk of death as people who text and drive.

So I don’t listen to the radio and I spend a little too much time on the internet, being the chick magnet that I am. Anyway, the point is that the whole personality thing bugs me.

I’m not gonna call any names out or anything in a negative way, because I don’t want to alienate any readers who may be fans of rappers I’m talking about (and basically make it so Dustin wasted $30 or so on the domain name). I just want to say, to me, technical skill isn’t everything. Some fans like to run around claiming that their next favorite underground rapper has the best flow, most complex rhymes, most mind-boggling metaphors…sure, I do enjoy them a lot. I mean, how couldn’t I? Eminem is my #1 favorite rapper and right now he’s probably one of the most technical rappers who has ever lived. But he still has a vibrant personality in his music. Just listen to the Bad Meets Evil song “All I Think About” if you think differently.

Honestly, if you don’t do something differently from the 30 other rappers I could find in the suggest videos column, then I’m not going to really care about how technical you are. Show me personality. Personality is fucking everything in life, even when it comes to shit like this. That’s why no matter how fucking terrible my submissions to this website are, I at least have a personality that isn’t like the typical millennial piece of shit who writes articles on the internet like “10 Reasons Why You Should Put Yourself Above Your Boyfriend” or “12 Ways I’m The Guy Every Girl Says She Wants But Doesn’t Date Because I’m So Clearly A Beta Male With No Confidence” or whatever the fuck else my generation spews out while expecting the older generations to actually respect us, so my shit is at least a little bit more enjoyable (at least, I would like to think. If not, well, at least I’m not getting paid for spreading my filth across the Internet). It’s especially important in an art form like hip hop, where it seems like everyone (including my shitty self) feels like they can do it.

So many underground rappers claim that they’re bringing the 90s back or whatever. REAL HIP HOP. The thing is though, I really don’t think they are. When I think the 90s, what I hear is guys like Wu-Tang, DMX, Onyx, or Heltah Skeltah with a rugged sound who rap with conviction. Busta Rhymes being catchy as shit with bouncy beats and a loud, fun as fuck voice that makes you want to yell along with him (“NEW YORK! JERSEY! PHILLY! B-MORE! D.C.! VIRGINIA! ATLANTA! EVERYBODY RIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIISE!” is very fun. Yell it at the top of your lungs at some neighborhood kids, then again while you’re in a high-speed chase away from cops for causing a disturbance. You won’t regret it). Nas with a rich, soulful sound. Redman with the funky beats, slick delivery, and witty jokes that makes you grin when you listen. In other words, they put themselves into the music.

Since everybody is a unique snowflake who has value in their own special ways jfkdlajklfdjalkfjkl;dajl (sorry about that, I pressed my hand down on the keyboard as I ran up to vomit after typing that), they bring something in their music that nobody else has. You don’t get that with most underground rappers nowadays. You generally get rappers who have absolutely no originality at all… Look at all the Eminem, Lil Wayne, and Drake biters there are. Even The Weeknd is starting to have his style bitten by R&B singers. They’ve got no power or personality behind what they’re saying, they’re just adopting what someone else has done or they sound totally empty. It’s either that, or they rap over beats that they think are “old school boom bap” but are actually just painfully obviously programmed drums over opera samples that sound decentralized in the way that the sound comes out of the headphones. And the way they rap is just as bad. No vocal variety, no musicality, just flat rapping. I don’t know if it’s just me, but I can’t see a reason why anyone would want to listen to anything like these kinds of rappers. I can’t find anything that these guys add to my playlist that’s anything that I’ve either not already got or would even want.

Another thing, why the fuck have producers stopped using drums? Jesus Christ, these fucking idiots think that just because the Atlanta scene uses claps that everyone can, so they throw claps behind some classic rock samples and listen to it thinking the shit sounds good. It doesn’t. What made me really realize this is when I was listening to a new song by Ca$his (you forgot and/or never knew he existed, amright?), produced by Eminem, that was posted on a forum that I frequent. The melody and everything is pretty fucking nice, right? Shit sounds like it could really knock…but it doesn’t. There’s no drums, it’s just claps. For some reason Em skipped past basically all the drum options and (I can only assume) thought “ay bro this shit hard” in his drug-addled mind and gave it to Ca$his, probably because it sounded like most other shit that got plays. Comparing that to this newer song which sounds more like it was produced sometime around The Marshall Mathers LP 2, or later, made me understand how much the impact of the drums can transform a beat completely.

See the difference? It sounds tougher. It sounds meaner and compliments Ca$his’s (sort of outdated) gangsta attitude and style more than that weak-ass shit in the first song. It fucking hits harder, even though the melody of the older one sounds like the song should hit harder. Most importantly, the sound of the drum fits this beat more than that clap or whatever the fuck was used fit the first one. You know why? Because the shit wasn’t a dirty south beat. Claps don’t work on beats that aren’t dirty south. Look, hip hop producers from the East, West, and Midwest. We get that Atlanta ran shit for a long time in the mid 00s. That doesn’t mean you have to adopt their style. The producers from Atlanta know how to make the claps work, because they know how to make the surrounding music fit them. You fucking don’t. Get back to using actual drums because the shit sounds way stronger on the style of music that you’re producing. Or maybe it doesn’t and I’m just hearing things, in which case, leave a comment below and I’ll be sure to slit my wrist to take myself down a notch. Not too badly, just to let a little bit of blood flow out before I bandage myself.

But I don’t know, I think I like guys like DJ Premier so much still to this day because his drums are powerfu. I didn’t like Royce much on PRhyme (circling back to the personality thing, I thought that he just sounded like he was reading off his paper rather than rapping with conviction, but that’s just me…see? It all connects!), but holy shit was Premo’s production on that some of my favorite production work in a long time. Those drums on “Dat Sound Good” and “Wishin’” are to die for. So yeah. If you’re gonna make an East or West beat, just put a fucking snare, trash can lid, or fucking cowbell on it or some shit. Usually those drums will resonate more naturally with me than claps do. I’ve always believed that you know a song is good when you can feel the shit in your testicles, not when you have to think about why it’s a good song. It should work similarly when making the music. Don’t be a bitch. Make your music with your testicles, not with your brain. If the drums are stronger and you know it, don’t think too hard about what will fit in more, especially because most people aren’t as neurotic as I am and don’t worry about the drums that are being used.

Now don’t get me wrong or anything, this isn’t me yearning for a better time in hip hop. I’m not some old head crying about how music sucks nowadays and the only good that has ever happened in hip hop happened 20 years ago. That’s a harmful thought process. It holds the genre and culture back. If everything stayed the same, then hip hop would have died out a long time ago. It’s natural selection; in the changing music climate, the genre needs traits that keep it alive. Keeping the genre alive with whatever gets plays and keeps people thinking about it gives people more room to make different styles behind what’s currently hot. Plus, there was really shitty music back in the day too. I guess there’s just more now because everyone is running to set up a home studio and just putting out whatever the fuck they want without thinking about whether it is any good or not. Technicality is great and all, but when it comes to standing out in my ears, I just like some more soul and personality. Something that hits hard and causes a reaction.

Okay, so it’s time to go to the gym and listen to music that isn’t boring as shit, with hard drums, so that I can lift weights that make me feel like a monster… Even though they externally make me look like a lazy bitch, because for some reason I feel like a person of my size should probably be curling more than 35s.

Love, Apu.

Apu Rambles: Prof is a Pretty Decent Rapper, and I Usually Hate New Things.

by Apu

ProfPress-1-Credit-BlueG-Productions-news

I feel like fucking rambling. I need to distract myself. I would apologize in advance for making such a long post but honestly there’s nobody out there who’s going to read anything posted on this site ever in my or Dustin’s lifetime (note from Dustin: this may or may not be true, but I refuse to comment on the matter).

I’ve been listening to a lot of Prof lately. Dustin introduced me to his music about 4 of 5 months ago. If I remember correctly it was because of some lyrics I was writing. I was writing (and still write) about hijinks that I encounter while inebriated and upon showing Dustin a portion of a verse, he told me I was a lot like Prof, and even that my old rap name was reminiscent of Prof’s rap name. I had no idea who he was talking about so he sent me the “Bar Breaker” video

Needless to say, I was intrigued. This shit was nearly exactly what I was writing, except it was a lot less rhymey and a lot better. The jokes were funnier, the personality shone more, and it was more fun. I think my shit’s more cynical though, so that may be it. But whatever. I liked it more than anything I was writing. I told Dustin that I like it. Of course, I’m the type who takes forever to actually listen to the album of an artist I haven’t heard of before. Dustin can attest to how long it took me to finally sit and give a listen to the Run The Jewels albums and I obviously loved them like everybody else who listens to RTJ, so I don’t know why I don’t change. But I don’t, so instead, I just looked for another song to listen to. I saw “Ghost” and saw a familiar name: Tech N9ne. I clicked on it.

I listen to it and I’m really impressed by Prof at this point. In my completely unprofessional and unimportant opinion, Prof left Tech in the dust after burying him. Tech’s verse is cool, sure, but Prof’s flow was more creative (as opposed to the very challenging but somewhat increasingly basic “let me put every syllable on the drum” flow that Tech used on this song…Tech please don’t send someone to kill me please), Prof sounded threatening at points but would say something like “I roll deep, even got my grandma here” to make you chuckle (and the shit wasn’t even pace-breaking or anything, it was totally seamless), his delivery was more engaging…I felt like I had to listen to more. I see in the related videos column a song called “Animal” and click on it. Next thing I know I’m listening to some club song that sounds like it belongs in 2005.
I was a little taken aback, because those other two songs were a lot more lyrical-miracle let-me-show-off-ish. Then here comes this weird club song that sounds like it was written in half an hour. But I as I was listening I couldn’t help but nod my head and really fucking like that harmonizing he did behind “I’m an animal, what they call me? I’m an animal” on the hook. And the video had me really entertained too. The beginning of the first verse when he puts his arm around the girl with a turkey baster in his hand, then takes some of the girl’s drink then walks away from her, was a highlight for me.

A few days later, I decided to listen to more of Prof’s music. I searched “Prof” in the Youtube search bar (because obviously that’s an important detail in this story) and click on the first new thumbnail that interests me because I’m a dumb fuck with a short attention span and the intellect of a hamster after drinking vodka from that suspension tube generally full of fluid that hamster cages have in them. It ended up being “Peep Show.”

I was immediately feeling the production. I’ve always liked dark clown rap beats. I search for them on Youtube all the time and come back disappointed because nearly every beat on Youtube fucking sucks. From the way it opened up I was really interested. Then it goes from that demented circus tent to him walking around picking his teeth with pink headphones on looking like Charlie Brown’s older brother. I had fun watching the video. By this point I came to realize that Prof is much more a guy who makes music to have some goddamn fun, unlike so many rappers nowadays who are trying to come up with a winning formula or just make contrived emotional songs that end up coming off as empty, then get pissed off when the shit doesn’t work so they go on Twitter to rant and force us as listeners to worry about their respective mental health. And I was cool with that, because I was enjoying myself listening to him.

About 3 and a half months go by after my week of listening to those 4 songs. I never really got into Prof beyond them because I had a bunch of shit happen. But about 2 or 3 weeks ago (fuck time, right? Who the fuck knows how long it’s been since 5 minutes ago? [wait…]) I decided to start listening to him again. I checked out Kaiser Von Powderhorn 2, which had “Animal” on it. It was a pretty short project, I think the Bandcamp description says all the Kaiser Von Powderhorns are EPs. I found that I really, really liked “Rules” and “Figured Out” aside from just “Animal.” “Figured Out” impressed me in particular. It was pretty clear that Prof can sing based off the songs that I had heard, but I didn’t think he could pull of an entire track the way he did that. I thought the project was cool.

That was nothing compared to when I listened to Liability though. It was way more than just an album that’s full of songs meant to elicit a chuckle or two. It definitely looked that way on the first half of the album. “Galore,” “King,” “Standout,” and “Far Out” are all just fun rap songs, and even though they were all very enjoyable I was afraid this would run thin by the end of the album. But when “I Had Sex In The 90’s” came on, I appreciated when he decided to sing throughout the track for the most part. It changed the feel of the album a bit and showed that Prof didn’t have just one thing to offer through the entire thing.

Then fucking “Motel.”

Fucking hell.

This little fucking white guy just made a blues song with this shit. And it is good. Really fucking good. His singing blew my mind…I wouldn’t say it’s because it’s so amazing, but more because I was NOT expecting it. Don’t get me wrong, the singing is pretty fucking great. Better than the singing that comes out of guys like Yelawolf, who is praised for the country element he’s adding to his music. Mainly because with Yelawolf you can tell the vocals are touched the fuck up more than – wait no I’m not going to make a pedophilia joke. Prof proved that his vocals aren’t touched at all on Sway In The Morning. That shit’s all real. It’s awesome.

He continued the singing on “Love Like Mine” which is definitely something I’m playing when I fuck. Same with “Mob” and “Apeshit” actually. Those songs get me fucking hype. Play the shit at the gym. Guaranteed to make you look like Terry Crews Euro Training. Waka’s verse is fire too, I never thought I’d hear him rap like that.

So yeah. Liability is a fucking great album. I haven’t been excited about an album like this in a long time. After this I checked King Gampo, which was entertaining too. Not on the same level as Liability though, which I was actually relieved for because it means that Prof focused on getting better as time went on. I want to see that still happening. I really, really enjoyed “Gampo,” “Peep Show” as you already know, and “Need Your Love” which sounds like Prof’s remake of “I Just Died In Your Arms Tonight” by Cutting Crew (a song I like). But what really caught my attention on this album was “Karma.” I swear, Prof’s singing is fucking great. The way he layers his vocals on this song is great. I haven’t really listened to Prof’s other projects in full but I have heard a few songs off Camp Gampo, which are different than what he started doing around the time of Kaiser Von Powderhorn 2. It actually sounded more on the level of what I’m writing now, which makes me hope I can improve the way Prof did. He started singing a lot more, which I think really helped him come into his own. It allowed him to use his voice differently which helped give it a completely new dimension of charisma.

For the longest time, I thought that rappers/singers didn’t get any better than Krizz Kaliko. I mean, the motherfucker is probably why I enjoy Tech’s music as much as I do. I pay attention to even his background vocals and ad-libs on Tech’s music. Listen to the very last hook of Tech’s “Paint A Dark Picture.” Pay attention to Krizz singing out the last words of each line of the hook. Tell me that shit doesn’t give you chills. And that’s just fucking background vocals. Who the fuck else could do what the fuck he did on “Withdrawals”? “Little Pills”? “Bipolar”?

Then I find this Prof asshole. I go from thinking Krizz is the only one who would put “Dancing With Myself,” “Kali Baby,” “Can’t Be The Only One,” “Wannabe,” and “Unstable” on the same album and make it sound like they all fucking belong together to hearingLiability which pulls off “Bar Breaker,” “Ghost,” “Motel,” and “Mob.” I don’t even know if I could classify Prof as a rapper/singer because he screams hip hop in his overall demeanor and personality in the music, as opposed to Krizz who is a lot more ambiguous in the genre he does. And the thing is, I don’t think I can really compare the two as far as who I like more. Prof generally makes a lot more fun, ignorant music and seems to do the “I choose to be happy” thing; ignoring his pain and burying it beneath smiles, jokes, and alcohol. Krizz makes fun music as well, but he connects with me mainly when he wears his heart on his sleeve and bears it all. Krizz is a better rapper and singer technically, but Prof oozes character 100% of the time, and it’s much stronger character than most rappers besides guys like Em, Luda, Busta, or Red (and occasionally he exceeds the character that they show). So I don’t know. What I do know is I just had something really fucking shitty happen, and I’m probably gonna need to listen to both Prof and Krizz for the foreseeable future.