If only this were a public presentation. I would ask for a show of hands from individuals who’ve experienced a true “hater” (for lack of a better term). The type of person that goes into anything assuming, possibly hoping, that they hate it. One assured to get more joy from verbally tearing into media than actually consuming it. I’m genuinely certain that every individual in the audience would raise their palm, particularly if they’ve spent any amount of time on the web. Music fandoms seem to be a continual purveyor of hate porn. Sometime between the point Pitchfork started spewing untreated sewage and the present, it’s seemingly become far cooler to approach under the mindset of flaw hyper-vigilance; ignoring the redeemable out of desire to be dissatisfied and overflowing with hot takes.
A particular facet of this that really bothers me is the desperation in matching opinions with prevalent tastemakers. I mean, I understand that this is basically the entire point of tastemaking to begin with; however, I really don’t understand abandoning your original opinion of a project just because a YouTuber or author you respect decided to slam it. What are you doing? Are you so obsessed with this online figure that your personality must match theirs entirely? Are you planning to meet them and impress them? Marry them? That’s kind of creepy, to be honest. I’m sure I should probably just mind my own business because worrying about this at all makes me a bit of a hypocrite, but come on. You can watch social media perception of a release shift from positive or negative in real time after a few notable people publish their thoughts. It’s pathetic, man. You can enjoy a reviewer and not agree with them all the time. Trust me, it’s not illegal. Most of us don’t care, and those that do are probably horrible at talking about music anyway.
I also scratch my head at the entire idea of “uncool” artists. Acts that you’re not allowed to enjoy without feeling embarrassed because the populous has decided they’re lame. I’ll take a hard pass on that, thanks. It’s understandable when it’s a monster like R. Kelly (though the general public could certainly be doing a better job of exiling him), but what exactly is there to gain from being ashamed of your tastes? 15 years from now, are any of you going to be happy that you abandoned loved material to impress uptight nerds on the internet? I highly doubt it. Do yourself a favor and redownload every album you enjoyed but moved to the recycle bin because it might make you seem like a “loser.” Cut it out, you’re better than that. Happy listening.
I suppose what I’m urging you to do is take music a little less seriously. It’s not that big of a thing, and it never has to be. Art is art. If you approach it from a more positive place, you’re going to end up enjoying so many things. For me, when I finally tossed the constant scrutiny to the side, my eyes were opened to an amazing new world of experiences. Admittedly, I still write and release negative reviews in spite of carrying a genuine wish to love every record I spin. Disappointment is human nature, and I think there’s value in sharing why you were disappointed. It adds some variety to the discussion, as long as the views are truly your own. For the listener, though, I don’t think you should let this influence your preferences negatively. Enjoy what you enjoy, and read articles for the pleasure of seeing through another perspective. Reviews are not authority, they’re simply entertainment just like the albums they’re coat-tailling. Turn off your lust for dislike, and lend art the open mind it deserves. You might surprise yourself with how much fun it can be, besides, none of this is a competition.
Final edit: Emily – Preliminary edit: Rajin – Additional direction: Isaac